1. Gender stereotypes and the media
S4 Lesson
Gender stereotypes and the media

2. Introduction
Gender stereotypes are assumptions about people based on their gender.
These assumptions might be about:
someone’s personality or interests;
how well they will do at a task
how they are likely to behave;
the types of jobs they are likely to do.

3. Gender stereotypes in advertising
In your groups, for the advert you’ve been given discuss:
How do you think the advert portrays men or women?
Do you think such adverts do any harm?

4. Gender stereotypes in advertising: A
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5. Gender stereotypes in advertising: B
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6. Gender stereotypes in advertising: C
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7. Gender stereotypes in advertising: D
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8. Gender stereotypes in advertising: E
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9. Gender stereotypes in advertising: F
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10. Gender neutral advert
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11. Gender neutral advert: design your own
In your groups:
Choose a gender stereotype
Design a gender neutral advert that avoids or challenges the stereotype
Mock-up / sketch your advert

12. Stereotypes in film & TV
Choose a or TV show or film. Discuss whether it uses gender stereotypes. You might want to think about:
What is the gender of the main character?
How would you describe their personality?
Do they have a job? What is it?
How would the film / show be different if their gender was different?