1. Sports and Entertainment Marketing 1
Objectives 4.01 & 4.02

2. To increase revenue, professional baseball and football teams often sell advertising that appears
on national television
in local magazines
on the back of tickets
in community newspapers

3. C. on the back of tickets

4. Which of the following is an example of a business using a celebrity's appearance to attract customers to an event: A. An actor stars in the lead role of a film that is based on a best-selling novel. B. A professional athlete announces her/his plans to retire within six months. C. An athletic-shoe company distributes a press release about a new endorsement deal. D. A rock star signs copies of his/her latest CD at a store's grand opening

5. D. A rock star signs copies of his/her latest CD at a store's grand opening