1. A focus on what happens outside of school as well as inside
Targeting Hard To Reach Inactive Young People. Russell Baxter & Annaleigh Wynn
A focus on what happens outside of school as well as inside

2. Introductions Russell Baxter Operations Manager North Shore Academy
Annaleigh Wynn Progress Leader and Academy Sport Coordinator

3. Overview 5 min ice breaker 10 min setting the scene NSA
10 min Themes of Strategy
10 min Challenges and opportunities
10 min perceptions and Tunnel Vision
10 min Open Discussion moving forward regional model/Training/ shared access

4. The Textbook Answers Physical Emotional Cognitive Social Ethnicity
Religion
Stature/Body Type
Ability
Puberty
Family Support/Structures
Self-Efficacy
Self-Esteem
Confidence
Mental Health
Social Groups
Surroundings
Pressures
Social Media

5. Nationality’s Represented 9 Number of Visits: 1986
Our Project!
Staff: 1
Volunteers: 4
Participants: 289
Nationality’s Represented 9
Number of Visits: 1986

6. North Shore Academy Awards
- Streetgames National Project of the Year 2016
- Streetgames National Young Coach of the Year 2016
- FA Mars Just Play National Centre Commendation 2016
- Outstanding Contribution to School Sport 2016
- Young Sports Person on the Year 2016

7. Session Delivery - Us Girls - Smash Badminton - Girls Football
- Rounders uk
- Pop up Tennis
- Club 1
- Parklife
- Aspirational Living Female Group
- FA just Play Programme
- Pop Up Tennis
- Fit and Fed National Pilot

8. Themes of Strategy Under Represented Groups
Lower Socio-economic groups
THEY NEED TO DRIVE GROWTH
Children and Young people
New remit 5 to 14 year olds
I CAN DO THIS
Investment Principles / Programmes
- Local Delivery, Easy Access to the Right Facilities

9. Perceptions and Tunnel Vision
ASBO – None on site (off site different world)
Behavior problems – low level (language)
Low retention 85% weekly attendance of core group
Low ability 3 Premier league Academy Footballers
Don’t get stuck in the mindset of your helping these young people

10. Challenges and Opportunities
Culture Change
Young People not Engaged
Aspirations
Displacement Theory
Future Volunteers and Staff

11. Success Stories
St Georges Park
Fit and Fed National Pilot

12. Local ideas and Discussion
Partnerships
CSPs
ASB Team/Enforcement Officers
Secondary Academies and/or schools
Youth Services
Housing Associations
Local Independent
National Organisations
Funding Providers
Think outside the box……… College, Apprentices, C-Card, University, Sports/Football Clubs
Coping in Coaching
Be flexible – Design and adapt your sessions around your participants
Behaviour Management; One on One/Argumentative
Respect = Respect: If you want the young people to present as adults, then approach them as adults
Give them ownership, responsibility
Continuous praise and positive feedback
Don’t always be direct.
Appreciate social and cultural differences