1. MARKETING YOURSELF TO MSPS
How to stand out (in a good way!!)
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2. WELCOME
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3. The msp environment Presented by Angela Megasko, Market Viewpoint, LLC
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4. WHAT AN MSP ENVIRONMENT IS LIKE:
Daily Operations:
Strategic Operations:
Planning meetings
Identify areas of need in HR
Biz development
IT planning
Financial functions
Community support
Ringing phones
Tons of s
Meetings
New client support
Existing client operations
Dealing with scams
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5. Secrets only you will know about the MSP environment
Some MSPs are home based.
MSPs range in size from small to large.
National & International MSPs must support clients across multiple time zones.
Some MSPs have communication preferences. (text, , call)
Many MSPs make use of a virtual work force. That’s why you get voice mail.
MSPs LOVE good communication.
MSPs LOVE when shoppers are committed.
MSPs usually “promote” from within.
MSP teams talk about the evaluators.
MSPs are all different.
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6. What MSPs Want from you – The Basics
Honest
Observant
Organized
Flexible
Agreeable
Good writing skills and thorough reader
Good listener
Good communicator
Can think quickly on their feet
Is a stickler for details
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7. Evaluator marketing
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8. Components of an evaluator’s business:
Facilities management
IT Department
Communications
Accounting HR
Logistics
Operations
MARKETING: - Sales - Public relations - Strategic planning
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9. Why does marketing yourself matter?
Marketing yourself can put you in the position as the “go-to shopper” for MSPs.
Marketing yourself will help you stand out.
Marketing yourself signals that you are serious about the industry.
Marketing yourself shows you have self-respect.
Marketing yourself allows you to spotlight your areas of excellence.
Marketing yourself shows you care about your business.
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10. Here’s how to do it!
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11. 1. Identify your target audience:
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12. 2. Know your usp (unique selling point)
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13. 3. Have a way with words
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14. 4. Show a little personality
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15. 5. Be trending forward
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16. 6. Stay in touch
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17. Where to find a list of MSP companies…
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18. Start with MSPA Americas! http://www.mspa-na.org/member-companies
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19. become an mSPA Americas IC member. Register at: https://mspana. ps
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20. THANK YOU!
Copyright 2017 Market Viewpoint, LLC