1. Adding media content
...on a shoestring

2. Adding media content Why add media? What media can I add?
How do I do it?

3. Adding media content Why add media? Short attention span of visitors
Put salient points across quickly
Show aspects of product or service that cannot be shown any other way

4. Adding media content
For instance...

5. Adding media content What media can I add?
Audio files interviews, podcasts, music, seminars ...

6. Adding media content Audio MP3 -most common compression
High quality, low file size
Easily handled by most broadband connections
Easily edited using free software

7. Adding media content What media can I add?
Audio files interviews, podcasts, music, seminars ...
Video files advertisements, interviews, performances, product demos ...

8. Adding media content Video Confusing array of common formats
AVI
WMV
ASF
MPG
MPEG
MPE
VOB
MOV
3GP
MP4
M4V
FLV
MKV
MOD
OGM DV
DIVX
Video
Confusing array of common formats
MP4 is one common format
Automatically converted by Youtube, Vimeo
Free conversion software/sites

9. Adding media content
How?
Production
Compression
Delivery

10. Adding media content
Production
Quality, relevance, suitability ...

11. Adding media content Compression Some compression must always be used
MPEG 4
DivX
Xvid
Windows Media
H264
MPEG 1
MPEG 2
Motion JPEG DV
H263
VC1
Indeo 3
Huffyuv
...
Compression
Some compression must always be used
Bandwidth
Confusing array of formats and compression algorithms

12. Adding media content Compression Some compression must always be used
Bandwidth limitations of customer
Confusing array of formats
Cost implications
Hard drive space
Bandwidth

13. Adding media content Delivery Podcasting Media servers Audio files
Audio Players
Video files
Video Players
Free Video repositories

14. Adding media content