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Louisiana 2014 AEP Landscape
Sept. 30 2013 Humana Confidential
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Campaign To Date: Oct 1-Sep 25
Channel Sales % Of Total Career 11,886 46.5% CMS OEC 862 3.4% D2 Online 531 2.1% Direct Independent Agents 564 2.2% External Partners 9360 36.6% Telesales 2015 7.9% Unresolved 334 1.3% Total All Channels 25,552 Humana Confidential
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MA Production To Date By Market
% Of Total North 18% West Central 10% Baton Rouge 17% Southwest 15% New Orleans 40% Humana Confidential
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Accomplishments AEP deficit eradicated and currently at 101% of campaign to date goal and climbing. 143% of ROY goal to date Rank #5 in company in MA sales CTD Rank #3 in company in MA sales for ROY New sales CTD = 18,236---Rank #5 In Company P2P sales CTD = 3,006 Rank # 7 in company for Net New Growth (9359) CTD--- #1 In Region 2 77% of new sales = HMO 71% of P2P sales = HMO Consistent top performing market in other products Good consistent growth in Jencare centers—65+ only Good growth in Total Care Advantage plans—very restricted network Humana Confidential
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HMO Membership By Plan 93,502 H1951 34,524 456
001 New Orleans 34,524 005 Baton Rouge 28,045 013 Shreveport 7,450 024 Tangipahoa 1,397 025 Southwest 3,285 028 St Tammany/Washington 9,928 030 Baton Rouge MA Only 415 032 Baton Rouge DE SNP 1,437 033 New Orleans DE SNP 1,607 034 St Tammany/Wash DE SNP 456 035 Southwest DE SNP 197 036 New Orleans DB SNP 340 037 Shreveport DB SNP 134 038 New Orleans OHS Only 548 039 Baton Rouge OHS Only 147 041 Crossroads DE SNP 949 042 Crossroads Traditional HMO 2,643 Humana Confidential
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Need To Move To Another Plan
Other Humana Plans Plan Number Plan Type MA Enrolled H Network Based PFFS 469 R RPPO 8799 R 2034 R 1480 H PFFS 1668 Need To Move To Another Plan Terming 12/31/2013 H Members: East Baton Rouge, Iberville, Jefferson, Lafayette, Orleans, St Charles, St John, St Tammany and West Baton Rouge Humana Confidential
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Statewide 2013 Net Growth To Date By Major Carrier
Our Major Competitors Statewide 2013 Net Growth To Date By Major Carrier Carrier Sep-13 Dec-12 Change Humana 119245 109507 9738 Peoples 54863 50716 4147 Vantage 10423 8769 1654 Wellcare 7671 6474 1197 Humana Confidential
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Our Competitors Competitor Plan # Plan Type # Members Peoples Health
HMO 29,270 H 11,569 H HMO-DE SNP 11,121 H 1,208 H 53 Vantage Health H 1,010 H 1,435 H 3,383 H 627 H 1,667 H 33 WellCare H 3,881 H 3,644 Insert date via Header and Footer option Humana Confidential
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THE OPPORTUNITY MA IMM Humana Confidential
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North Louisiana 56,229 8,240 14.65% 3,118 37.84% Shreveport Monroe
# Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share West 102,537 14,664 14.30% 10,262 69.98% East 56,229 8,240 14.65% 3,118 37.84% Total 158,766 22,904 14.43% 13,380 58.42% Louisiana Bienville 3,171 379 11.95% 138 36.4% Bossier 17,458 2,443 13.99% 1995 81.7% Caddo 44,644 7,358 16.48% 5611 76.3% Claiborne 3,281 349 10.64% 151 43.3% De Soto 5,349 535 10.00% 286 53.5% Lincoln 6,293 786 12.49% 429 54.6% Natchitoches 6,824 698 10.23% 303 43.4% Red River 1,554 207 13.32% 105 50.7% Sabine 5,055 646 12.78% 356 55.1% Webster 8,908 1,263 14.18% 888 70.3% Louisiana Caldwell 1,970 278 14.11% 124 44.6% East Carroll 1,374 71 5.17% 13 18.3% Franklin 4,250 508 11.95% 214 42.1% Jackson 3,310 497 15.02% 256 51.5% Madison 1,890 87 4.60% 25 28.7% Morehouse 5,996 1,068 17.81% 445 41.7% Ouachita 25,253 4,242 16.80% 1584 37.3% Richland 3,918 495 12.63% 160 32.3% Tensas 1,121 75 6.69% 17 22.7% Union 4,675 744 15.91% 261 35.1% West Carroll 2,472 175 7.08% 19 10.9% Humana Confidential
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West Central Lake Charles/Alexandria # Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share Central 55,832 6,287 11.26% 3,441 54.73% West 49,800 6,182 12.41% 3,998 64.67% Total 105,632 12,469 11.80% 7,439 59.66% Louisiana Catahoula 2,151 182 8.46% 51 28.0% Concordia 4,024 434 10.79% 181 41.7% Grant 3,931 543 13.81% 320 58.9% La Salle 2,714 350 12.90% 163 46.6% Rapides 25,241 3,071 12.17% 1727 56.2% Vernon 6,668 6.51% 323 74.4% Winn 2,843 313 11.01% 106 33.9% Louisiana Allen 4,195 400 9.54% 300 75.0% Beauregard 6,186 568 9.18% 283 49.8% Calcasieu 32,965 4,714 14.30% 3126 66.3% Cameron 994 106 10.66% 63 59.4% Jefferson Davis 5,460 394 7.22% 226 57.4% Humana Confidential
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Southwest 105,169 9,725 9.25% 5,868 60.34% Louisiana Acadia 10,089 890
Lafayette # Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share 105,169 9,725 9.25% 5,868 60.34% Louisiana Acadia 10,089 890 8.82% 445 50.0% Evangeline 6,433 455 7.07% 264 58.0% Iberia 12,727 856 6.73% 691 80.7% Lafayette 30,472 2,978 9.77% 2026 68.0% St. Landry 17,095 1,613 9.44% 819 50.8% St. Martin 8,763 862 9.84% 588 68.2% St. Mary 9,781 1,490 15.23% 505 33.9% Vermilion 9,809 581 5.92% 530 91.2% Humana Confidential
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New Orleans & Northshore
# Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share 194,162 91,771 47.27% 44,141 48.10% Jefferson 76,083 40,569 53.32% 21697 53.5% Orleans 52,435 22,156 42.25% 8222 37.1% Plaquemines 3,122 1,626 52.08% 521 32.0% St. Bernard 5,044 2,594 51.43% 318 12.3% St. Charles 7,323 3,705 50.59% 2326 62.8% St. Tammany 40,444 19,052 47.11% 9377 49.2% Washington 9,711 2,069 21.31% 1680 81.2% Humana Confidential
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Baton Rouge 113,534 45,346 39.94% 29,596 65.27% Ascension 13,806 6,978
# Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share 113,534 45,346 39.94% 29,596 65.27% Ascension 13,806 6,978 50.54% 3867 55.4% East Baton Rouge 63,614 22,863 35.94% 14597 63.8% Iberville 5,588 2,357 42.18% 1936 82.1% Livingston 18,132 8,815 48.62% 6154 69.8% Pointe Coupee 4,297 1,579 36.75% 1100 69.7% St. Helena 2,659 616 23.17% 551 89.4% West Baton Rouge 3,670 1,656 45.12% 1035 62.5% West Feliciana 1,768 482 27.26% 356 73.9% Insert date via Header and Footer option Humana Confidential
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Bayou /River Parishes/Tangipahoa
# Eligibles Total MA Enrolled Penetration Humana Enrolled Humana Share 68,184 16,348 23.98% 10,645 65.11% Assumption 4,206 966 22.97% 706 73.1% Lafourche 15,811 3,517 22.24% 2845 80.9% St. James 3,815 1,378 36.12% 812 58.9% St. John the Baptist 6,957 3,221 46.30% 1361 42.3% Tangipahoa 19,223 5,099 26.53% 2941 57.7% Terrebonne 18,172 2,167 11.92% 1980 91.4% Humana Confidential
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