1. Good4U Back2School Initiative
Improve the kids section of the website
Inform kids on healthy living
get kids interested in the products

2. Video, Animation and Graphics
YouTube has become extremely popular with kids and young adults
Explore a variety of topics that lead to discussion with friends
Educational, entertaining and promotional all in one
Kids respond to visual cues more so than text, tell a story through images
Create visual content aimed directly at kids, including kids events and possible kids influencers
Update the YouTube Channel and feed to a Media section in the Kids Zone

3. Characters

4. Create a Character Introduce a character Give it a name and back story
Let it tell you information in a friendly way
Make it the brand for kids
Include in everything, packaging, animations, games, etc.

5. Recipes for kids
Recipes designed for kids, not complicated, very little cooking, less ingredients and processes, help from parents where needed
Format of step by step guideline using images with accompanied text
Gives them an activity, help them learn life skills and educates them on healthy products, plus it’s fun
Allow the kids to explore the site by spreading content to Recipes Section
Print and save option with PDF format of recipe as well
Promotes product use

6. Games
Use HTML5 games for best quality and cross platform compatibility, other type is flash games but this can cause issues
Options such as:
- CodeCanyon - Pay for games - GitHub - Open source material that allows for adaptability to the brand - Free Games – Free and easy to embed but annoying ads

7. Game Types
Quiz – Nutritional information
Puzzles – Jigsaws, word searches, etc
Art – Colouring in black and white images relating to brand and nutrition
Memory game – Cards with images, flip two at a time (possibly character and packets)
Adventure – Run and collect healthy food, avoid unhealthy, get faster and slower
Educational – Maths game of counting calories, Vocabulary, etc
Printable – PDF documents for colouring in, quizzes, calendar, instructional, recipes etc
Ideas - Make your lunch - Drag and drop items into your lunchbox/plate and find out what’s the best combination - Packet Match – match the ingredients to the product (Already have page that shows all of the ingredients)

8. Other Sites