1. Shaping Our Future In Transition
Public Policy Structure and Engagement
Andrew O. Isar
President,
Miller Isar, Inc.
A Government Affairs Firm

2. The Public Policy Process – Why Engage?
Educate policy makers on issues, interests, impacts and nuances from an organization’s unique perspective
Influence balanced/favorable outcomes - or have others influence outcomes for you
Expand opportunities for the future
A natural extension of promoting business interests/branding
Make a difference!

3. Elements of an Effective Public Policy Plan
Establish objectives for public policy and priorities
Identify key issues to the entity or organization, consistent with its strategic objectives.
Identify stakeholders, coalitions
Gather Intelligence; monitor
Develop messaging/branding
Tell a story
Scalable – adapt with change
Work the process – continuing contact

4. A NWTA Public Policy Plan/Structure
Identify common member issues
Deploy the one-page “elevator speech”
Develop NWTA branding and messaging – who are the NWTA members – personalize, tell the story
Identify messaging venues – web site, letters, blasts, meetings, etc.
Identify key stakeholders: legislators, regulators, local government, other organizations
Identify allies
Develop a contact plan and schedule
Monitor
Build a “war chest”
Be prepared to mobilize –what, who, where, when, how?
Evolve the plan to fit circumstances
Make public policy an ongoing process and natural extension of what NWTA does