1. Denmark update 2016 Naples meeting, Den Haag, May 11th 2016
// Mikkel Christoffersen
Project manager, eReolen

2. Short history of eReolen
eReolen opens with aid from the ministry
All libraries and all publishers participate
Model is one-copy multiple-user
Price tiered based on age (time of publ.)
Big Publishers pull out
Big publishers make their own portal EBIB
One-copy one-user
eReolen keeps on and EBIB languishes then closes
Negotiations to re- fusion with a hybrid model
Deal signed
2015
Hybrid model works
Huge success
eReolen promotes the back catalogue
Bestsellers suffer(!)
Audio books explode for real
Many big publishers are worried again

3. 2016
5 of the 6 biggest publishers pull out. The biggest digital publisher (Lindhardt & Ringhof) stay!
The big publishers are in-fighting over digitisation. eReolen and Copenhagen collaborates w. L&R.
They pull out of audio books too
They lobby politicians to either enforce ”one model fits all” or preventing libraries from having e- books altogether
eReolen loses 3,000 e-books and 1,000 audio books or 25% and 20%
We’re now looking to re-negotiate – again! 

4. Lending models
One-copy one-user: We have four loans per license. Purchase and management is national as are the reservation queues.
One-copy multiple-users: The bread and butter of our platform. Fixed prices based on age or length of audio book and there are local restrictions.
Free-for-all: We pay once for all or part of a publisher’s catalogue. It is then free to loan for everybody without local restrictions.
License: Retail price divided by 4
From €1.50 to €2.00 and €2.00 to €2.50 for audio books
For 2016 we’ve paid €800,000 up front. Per loan it’s much cheaper

5. Current compromise
eReolen acknowledges that publishers need to protect their markets; especially for new titles while publishers acknowledge that eReolen does not want the license model as the major model.
Most new titles are put in a license model for the first 6 months, then moved to a click model. Some start in the click model right away, a few exceptions never leave the license model.
Publishers can withhold titles for whatever reason to a reasonable degree
Licenses have 4 loans. The price of the licens is retail price. Licenses are bought nationally; loans distributed locally.

6. E-books: loans and titles

7. Audio books: loans and titles

8. Jan.-Apr. 2016: Unique users and loans

9. Unique titles loaned
We loan out more titles than are available … ;)

10. Popular titles’ share of loans

11. Users and their number of loans

12. E-books’ age vs. loans
Loans pr. age
Catalogue pr. age

13. Audio books’ age vs. loans
Loans pr. age
Catalogue pr. age

14. Models

15. The effect of the one-copy one-user model

16. Gender and media (Cph.)

17. Loans and time of day (Cph.)

18. Loans pr. borough (Cph.)

19. Age, gender and media (Cph.)

20. User survey 2016 Consultant Trine-Maria Kristensen
935 users answer a questionnaire
Focus groups with <30 yo. and >30 yo. users resectively as well as non-users in two cities
Focus on use and evaluating the service and the promotion, use of social media and communication in general

21. ”What else do you use?”

22. Thank you  Mikkel Christoffersen Senior adviser, Copenhagen Libraries
Mob