1. Facebook Graph Search: Opportunities for Businesses
Liz Gross, Social Media Strategist
Great Lakes Educational Loan Services, Inc.

2. What is it?
Graph Search explained

3. Building Graph Search: http://www.youtube.com/watch?v=ENRaEh_OBbg

4. What You Can Search

5. What You Can Search

6. What You Can Search

7. What You Can Search

8. What You Can Search

9. What You Can Search

10. What You Can Search

11. Early Criticism actualfacebookgraphsearches.tumblr.com

12. Early Criticism actualfacebookgraphsearches.tumblr.com

13. Privacy User privacy choices determine what’s searchable
Every Facebook user could potentially see different results for the same search
Data set to “public” is included in graph searches
Privacy

14. Opportunities
How you can use Graph Search for business development, market research, employee recruitment, and identification of sponsorship opportunities

15. Business Development New Roots Coffee Company
Provides fresh-roasted coffee to local restaurants, cafes, coffee shops, specialty food stores, and offices. Based near Wausau, Wisconsin. Goal: acquire new restaurant accounts.
Business Development
This is a hypothetical situation developed for the purpose of this presentation.

18. Business Development Ski’s Meat Market
An upscale meat market offering high quality beef, pork, poultry, seafood, and hundreds of cheeses. Based in Stevens Point, Wisconsin. Goal: explore the feasibility of a corporate catering program.
Business Development
This is a hypothetical situation developed for the purpose of this presentation.

22. Market research Home Renovation & Landscaping
As the weather warms, a local company specializing in home beautification wants to advertise on local radio…but what one? Company based in Wausau, Wisconsin.
Market research

23. Good…

24. Better!

25. Employee Recruitment Marshfield Clinic
As graduation season approaches, Marshfield Clinic is in need of entry-level employees with bachelor’s degrees, preferably in biology. The largest public four-year institution is the University of Wisconsin – Stevens Point.
Employee Recruitment
This is a hypothetical situation developed for the purpose of this presentation.

27. Employee Recruitment IT Consulting Firm
Business is booming, and this firm is looking to bring in professionals at all levels, with a variety of experience. The one thing all of the new employees should have in common is a computer science degree. Company based in Wausau, Wisconsin.
Employee Recruitment

29. Sponsorship Opportunities
Cycling Enthusiast Business
A business that sells products of interest to cycling enthusiasts wants to gain exposure in Stevens Point, Wisconsin. The business is considering event sponsorships as a method to achieve this goal.
Sponsorship Opportunities

32. Your Turn
What additional opportunities do you think Graph Search presents for businesses?

33. Your facebook business presence has never been more important

34. Complete Page Profile Business Type Address Website About text
Hours of Operation
Complete Page Profile

35. The Value of Page Likes Has Increased
The more connections a user’s friends have to your page, the higher up your business is displayed in search.
The “XX my friends like” search is the easiest way to use Graph Search
The Value of Page Likes Has Increased

36. Engagement Still Matters
Encourage Facebook check-in’s
Enable photo tagging
Solicit reviews
Post shareable content
Engagement Still Matters

37. Real Life Example

38. Get Graph Search Currently in limited U.S. beta Sign up for access:
Scroll down to the bottom and click “try graph search.”
Wait until you’re chosen
Get Graph Search

39. Questions? Contact Liz: Twitter: @LizGross144