1. Career Coaching: what it is and how to do it
Julia Yates
University of East London

2. What do you think the key differences are?
Career coaching
Carer guidance
Careers advice
Career consultancy
Job coaching
Employability advice
Career counselling
What do you think the key differences are?

3. Career Coaching and Career Guidance
Which is more goal-orientated? Which is more directive? Which is more effective? Which is more private-sector? Which is more likely to one-off? Which has the better image?
Hands up

4. What I like about Career Coaching

5. their own performance”
“Unlocking a person’s
potential to maximise
their own performance”
Sir John Whitmore
(Whitmore 2002)

6. “Collaborative conversations, grounded in coaching and career theories which lead to a positive outcome regarding career and/or personal fulfillment”
Yates 2013

7. Elements of coaching (van Nieuwerburgh 2012) questioning, etc.
Listening,
Skills
“Way of Being”
Model or approach
Process
(van Nieuwerburgh 2012)

8. Before we start…
Find a partner
Think of a topic

9. Instrumental directivity Principled non-directivity
Who’s in charge?
Instrumental directivity
The Coach:
Keeps time
Maintains focus
Moves conversation on
Principled non-directivity
The Client:
Chooses topic
Selects goals
Decides timings

10. TGROW
Topic
Goal
Reality
Options
Way Forward

11. Topic
Overall objective
Where do you want to get to?

12. GOAL
Outcome for session
What do you want from this conversation?

13. REALITY Tell me the story so far What is happening now?
What skills and experiences do you have?
What do you mean by that?
What have you already tried?
How do you feel about the current situation?

14. OPTIONS Identifying a number of options
What are your options? What else?
If you could do anything, what would you do?
Evaluating options
What advice would your role model give you?
What does your heart / head tell you?

15. WAY FORWARD
“We’ve talked about a lot of things today. What are you actually going to go away and do?”
What challenges might you face?
How will you overcome them?
Who will you get support from?

16. Could this work for you? Find a new partner:
How did you find the TGROW process?
How could you incorporate this with clients?

17. Want to learn more?
Van Nieuwerburgh, C. (2013). An introduction to coaching skills London: Sage Yates, J. (2013) The Career Coaching Handbook Hove: Routledge