1. THE CORE FOUR Download these:
Twitter Facebook Pages Snapchat Instagram

2. If your school is a house…
Athletic departments are the front porch of any school.
Social Media is the person standing on the front step of the porch. The first thing consumers interact with.

3. FEB FACTS
93% percent of teens ages have mobile access to the internet through a phone, tablet or other device.
In North America, young adults and teenagers aged spend the most time online via mobile, more than any other age group.
Spend nearly 200 minutes per day on a mobile device.

4. KNOW YOUR AUDIENCE
What works in one city might not work in your community

5. DON’T BE TONE DEAF
SUMMER SUMMER 2015

6. DON’T BE TONE DEAF Stay away from: Politics Religion Race
Gender Assumptions
Hot-Button Issues

7. On 9/11, it’s probably best to avoid promoting your brand
KNOW WHAT’S CURRENT
On 9/11, it’s probably best to avoid promoting your brand

8. KNOW WHAT’S CURRENT

9. KNOW WHAT’S CURRENT

10. SMART IS BETTER THAN FUNNY
Always pause 10 seconds before sending it.
Do not entice!

11. STAY AWAY FROM DRAMA

12. KNOW WHAT DAY IT IS

13. CAPITALIZE ON THE MOMENT

14. INSTAGRAM DEMOGRAPHICS
Over half of teens and people in their early twenties are on Instagram. More than half of American 12- to 24-year-olds said they had an account on Instagram.

15. TWITTER TIPS
CTR = Click Through Rate = Number of users who click on link.

16. TWITTER TIPS
People are 21% more likely to respond if you ask a question
86% Retweet Rate for Tweets that contain LINKS
Short & Sweet: Engagement is 17% higher for tweets with less than 100 characters
Asking followers to RT has a 4X higher retweet rate.
TAG INFLUENCERS in the photos.
Local media
Famous alum

17. TWITTER TIPS Engagement is 200% higher for tweets with PHOTOS
Emojis get 25.4% more engagement

18. USE THE TWITTER APP TO POST PHOTOS
TWITTER TIPS
USE THE TWITTER APP TO POST PHOTOS
Tweets with pic.twitter.com – 94% more likely to be Retweeted
Tweets with Facebook or Instagram links – 47% and 42% less likely to be RTs, respectively

19. EXAMPLE

20. Verification.Twitter.com
Helps media, fans and staff distinguish between official account and student-run accounts.

21. TWITTER ANALYTICS

22. TWITTER ANALYTICS

23. SCHEDULE THINGS Upcoming Games Theme Nights Ticket Deals Giveaways
Pep Rally Times

24. PERISCOPE Promote, Promote, Promote!
Huge for “Real Time” success like immediately after a big victory
Video of Pep Rally could get student excited for game

25. Facebook.com/Help (Search for “Verified”
Helps media, fans and staff distinguish between official account and student-run accounts.
Facebook.com/Help (Search for “Verified”

26. FACEBOOK INSIGHTS

27. INSTAGRAM

28. Analytics

29. SNAPCHAT

30. SNAPCHAT

32. SOCIAL CONTRACT

33. FOLLOW US SHARE YOUR STORY WITH US!!!

34. AUGUST 1ST

35. Questions?
@KyleNiblett