1. Product Personalization is Changing the Online Retail experience
Igal KAPTSAN
VP Product Management

2. The Future of Retail is Personalization
Consumers today want something unique.
They want to buy a branded personalized product that they were involved in its design

3. The Consumer Experience
Involve yourself with brands in a personal and emotional way
Talk with and about brands in social networks
Take an active part in defining the branded products
Expect a mutual interaction with the branded products
Increase
willingness to pay because of better value

4. Pick from a catalog and Order
The Current ecosystem
Retailers +
Pick from a catalog and Order
Deliver
Catalog
Manufacturing 1x

5. Pick from a catalog and Order
The New ecosystem
Retailers +
Pick from a catalog and Order
Personalize and Order
Deliver
Catalog
Manufacturing 1x

6. Personalization Platform
The New ecosystem
Retailers +
Personalize and Order
Deliver
Catalog
SOLIDWORKS Make
Personalization Platform
Manufacturing 1x 1
x 1
Each SKU represent number of products

7. Demo

8. B2B2C Brands Retailers SOLIDWORKS Make Personalization Platform
Personalize
Ship
SOLIDWORKS Make
Personalization Platform
Ship
Register & Print
Manufacturing Service Bureaus

9. IMPORT YOUR PRODUCT DATA INTO SOLIDOWRKS MAKE
SOLIDOWRKS MAKE IS
EMBEDDED IN YOUR
E-COMMERCE
PLATFORM
IMPORT YOUR PRODUCT DATA INTO SOLIDOWRKS MAKE
YOUR CUSTOMER PERSONALIZES
A PRODUCT
PERSONALIZED
PRODUCT IS PRODUCED BY A 3D PRINTING SERVICE BUREAU

10. Primary Personalization Segments
Toys
Figurines, Miniatures, Body Replicas…
Jewelry
Eyewear
Accessories
Picture Frames…
Segments with quality printing

11. Q&A