2. Nice to Meet You! My name is Yariv Dror
I am the Co-Founder & CEO of StoreYa.com
StoreYa is a 5 years old advertising & marketing platform
StoreYa is serving 160,000 merchants from 186 countries providing them with 15 tools to automate and improve their advertising, marketing and sales.

3. What we are going to cover today
Google advertising methods
Google Dynamic Search –
Why to use it?
When not to use it?
How to use it?
How to Automate Google Dynamic Search?
Traffic Booster – flow and dashboard
Traffic Booster – special promo for Zoey merchants only
Q & A

4. Google advertising methods

5. How does Google AdWords Search Network work? 1. Structure

6. How does Google AdWords Search Network work? 2. Settings

7. Why Use Google Dynamic Search?
Dynamically matches:
Relevant search terms with
Relevant ads and with
The most relevant product page on your store
Offers a larger headline then you can create manually  generates higher CTR (Click Through Rate)

8. When NOT to Use Google Dynamic Search?
Only a few products
Lack of resources to monitor and optimize the account

9. How to set up Google Dynamic Search?
Budget
Bids
Mobile, gender, age – modify bids
Excluding specific pages (blog, low margin categories)
Day of the week and hours of the day

10. How to Optimize Google Dynamic Search?
Excluding low CTR search terms. Why?
Keep your account healthy
Replace them with more relevant search terms
Excluding low Converting terms
Add as keywords
Reporting – AdWords pixel/ Google Analytics

11. Marketing Materials – Traffic Booster

12. Marketing Materials – Traffic Booster

13. Marketing Materials – Traffic Booster

14. Traffic Booster Flow

15. Traffic Booster Dashboard

16. Traffic Booster – Special Promo for Zoey
Pay $25 get $100 worth of traffic!

17. Marketing Materials – Traffic Booster

18. Case Studies
Steve Chou, the eCommerce guru, has recently published 3 case studies about the campaigns we ran for merchants from his community, see here -
An interview with one of our Traffic Booster merchants. Here is the relevant part of it where he talks about how the Traffic Booster gained him x5 on his money –
More success stories for more of our apps -

19. Q&A