1. Use of social media to improve engagement and retention in care and health outcomes for young MSM and transgender women with HIV

2. Our intervention

3. Targeted! Tailored! & Personalized!

4. What the intervention is & is not

5. Critical components

6. SCT and sample messages

7. Enrollment

8. Checking in

9. Checking in

10. Making/missed appointment

11. Med adherence

12. Overcoming barriers

13. Appointment reminder reminder

14. Appointment reminder

15. Appointment reminder/ med adherence

16. Reinforcement

17. Reinforcement

18. Reinforcement, etc.

19. Implementation

20. Facebook

21. Facebook secret group

25. App Profiles: A4A/Radar

26. Implementation, continued

28. Implementation challenges

29. Recruitment materials

31. Recruitment challenges

32. Discussion