1. Presented By Katie Price, CFRE M.P.S. Partner, Design Big Dreams
Creating a Parish or Diocesan website that inspires online visitors to become in-person visitors
Presented By Katie Price, CFRE M.P.S.
Partner, Design Big Dreams

2. Agenda Overview of the state of online communications
Who are we speaking with online?
What do you mean by moving someone online to offline?
Best Practices- Content, Design, Management
Trends
Q&A

3. What is the competition? https://www.youtube.com/watch?v=jottDMuLesU

4. State of the Web
Google’s Chrome browser reached a 50% usage rate worldwidefor the first time, due in large part to the prevalence of Android devices across the globe. (
Mobile traffic has surpassed desktop traffic world wide ( vs-mobile/)
1 out of every 5 online minutes was spent on a social network (typically via mobile devices)
People are engaging online, multi-generationally, and in every demographic.

5. Who is your audience online?
You on the front door
Finding school through the parish
Young families for sacramental needs
Young adults for socialization or the sacrament of marriage
Deep dive of content from parishioners
Who is your audience online?
From priest to pew

7. To Offline The Sacrament of Marriage
Moving Online
To Offline
The Sacrament of Marriage

8. Best Practices- Content
TRIM down the landing page focus
Content through a funnel
Strategic Call-to-Actions
Humor/personality between organizations (Museum Twitter feud)
Merging written with video content- Video is king

9. Best Practices- Design
80/20- imagery focused vs. text
Sub-sites and experiences
Movement on page
Login or user-generated content
All in brand, never leave the site

10. Best Practices- Management
Outsourcing
Content calendar 2 months out
Automate touchpoints as much as possible
Check analytics
Content Audit- text, photos, video
Authors approved list

11. Trends USPS Mailbox preview--> online--> in pew Online Ministry
User-generated experiences
Social influencers/non-donors in database
Artificial Intelligence

12. Questions?