1. Allusions in Advertisements

2. Allusion: an implied or indirect reference to something assumed to be known; a form of comparison used to suggest ideas by connotation, or association.

3. Literary Allusions

5. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
The purpose of this ad is to sell Gucci products.

6. Who is the intended audience
Who is the intended audience? (Identify the kinds of people to which the advertisement appeals.)
The intended audience is fashionable women with money.

7. What is being alluded to? (Name the allusion and its source.)
The allusion is to the witches of Macbeth

8. What are the qualities associated with the allusion
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
The allusion is associated with power, wisdom, and strength

9. Explain how the allusion is associated with these feelings or ideas.
The witches are associated with power, wisdom, and strength because they were able to foresee the future with their special knowledge, and thus were able to manipulate and enchant mortal men.

10. How does this association suit the purpose of the creator of the ad
How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)
This association suits the purposes of the creators of the ad because it causes the audience to want to buy Gucci products in order to feel strong, powerful, and enchanting.

11. Historical Allusions

13. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
Who is the intended audience? (Identify the kinds of people to whom the ad appeals.)
What is being alluded to? (Name the allusion and its source.)
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
Explain how the allusion is associated with these feelings or ideas.
 How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)

14. The purpose of this ad is to .
The intended audience, ,
might associate the allusion to
with ,
, and
because
. This association suits the purpose of the creators of the ad because it causes the audience to

15. The purpose of this ad is to win voters for Ron
Paul. The intended audience, potential voters,
especially those who are patriotic and who hold
dear the values and history of the early revolu-
tionaries who formed the country, might associate
the allusion to George Washington crossing the
Delaware with courage, determination, and
liberty because neither Washington nor his men
gave up when all hope seemed lost, instead
fighting on to achieve liberty.

16. Other Types of Allusions
Popular Culture
Biblical
Mythological
Art

18. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
Who is the intended audience? (Identify the kinds of people to whom the ad appeals.)
What is being alluded to? (Name the allusion and its source.)
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
Explain how the allusion is associated with these feelings or ideas.
 How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)

19. The purpose of this ad is to .
The intended audience, ,
might associate the allusion to
with ,
, and
because
. This association suits the purpose of the creators of the ad because it causes the audience to

21. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
Who is the intended audience? (Identify the kinds of people to whom the ad appeals.)
What is being alluded to? (Name the allusion and its source.)
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
Explain how the allusion is associated with these feelings or ideas.
 How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)

22. The purpose of this ad is to .
The intended audience, ,
might associate the allusion to
with ,
, and
because
. This association suits the purpose of the creators of the ad because it causes the audience to

24. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
Who is the intended audience? (Identify the kinds of people to whom the ad appeals.)
What is being alluded to? (Name the allusion and its source.)
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
Explain how the allusion is associated with these feelings or ideas.
 How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)

25. The purpose of this ad is to .
The intended audience, ,
might associate the allusion to
with ,
, and
because
. This association suits the purpose of the creators of the ad because it causes the audience to

27. What is the purpose of this ad
What is the purpose of this ad? (What does the creator of the ad want the audience to do?)
Who is the intended audience? (Identify the kinds of people to whom the ad appeals.)
What is being alluded to? (Name the allusion and its source.)
What are the qualities associated with the allusion? (List three abstract nouns expressing feelings or ideas associated with the allusion.)
Explain how the allusion is associated with these feelings or ideas.
 How does this association suit the purpose of the creator of the ad? (What does the allusion and its associations make the intended audience want to do?)

28. The purpose of this ad is to .
The intended audience, ,
might associate the allusion to
with ,
, and
because
. This association suits the purpose of the creators of the ad because it causes the audience to