1. Fundraising for Art Projects
Presented by Will Chase
December 13, 2012

2. Set Up Your Team Fundraising Manager NOT the primary artist
NOT a key artistic collaborator

3. Plan Your Project Budget thoroughly How much money do you need?
Multiply that by 150%

4. Set Up A Fundraising Infrastructure
Who are you getting money from?
How are you collecting money?
Devise a fundraising strategy
Simple, consolidated, convenient

5. Fundraising Techniques
Crowdsourcing: social networking
Kickstarter, Indiegogo
Paypal vs. WePay
Donation button
Fundraisers
Raffles, Live Auctions, Silent Auctions
Donations for specific project parts
Matching donations
501(c)3 fiscal sponsorship
Patrons
Grants

6. Publicity Use the social network Website Blog Facebook, Twitter
lists
Fliers, posters, etc.
The Rule of 7 Impressions

7. Avoid Pitfalls: Be Like Goldilocks
Asking for too much
Asking for too little
Asking too often
Asking too seldom
Asking too early
Asking too late
Asking AFTER the project’s done
Donor fatigue

8. Kickstarter Strategies
How does Kickstarter work?
Don’t ask too big
Cover your 5% Kickstarter fee
Keep known donors in your pocket
Use shwag to create awareness
Kickstarter publicity
Indiegogo vs. Kickstarter
Indiegogo: 4% if successful, 9% if not

9. Throwing Fundraisers Who’s your event planner? Don’t tax the art team
Get your permits
Get stuff donated
Sell everything
Live and/or silent auctions, art sales, raffles, sell plans/parts, etc. -- get creative
Make sure margins are worth the effort
Publicize it!
Generate buzz around your artwork

10. Things To Do Embrace realistic optimism Ask for money
Ask for non-monetary donations
Materials, volunteer labor, transportation, fundraiser items for sale
Show appreciation for donors
Publicly and/or privately
Be transparent: where’s the money going?
Be professional
Follow through

11. The Panhandle Bandshell
Sample Projects
The Panhandle Bandshell
The Flux Foundation
Flaming Lotus Girls

12. Q&A