1. HEALTHGRAIN FORUM Short introduction
5/30/2018
HEALTHGRAIN FORUM Short introduction

2. More of the grain, the best of the grain for consumer benefit
5/30/2018 .
Mission
To promote science based concepts fully unlocking the health promoting potential in the entire grain processing chain to obtain healthy, convenient and appealing foods
Vision
Grain based foods assist consumers in health maintenance worldwide, help reduce health care costs and provide added value for companies in the production chain
Motto
More of the grain, the best of the grain for consumer benefit

3. Healthgrain Forum (www.healthgrain.org)
5/30/2018
Healthgrain Forum (
Founded in May to continue promotion of science and communication for production and consumption of healthy cereal foods, as a follow-up of the EU HEALTHGRAIN project
In August 2016, 47 members from 19 countries, whereof 29 from academia and institutes and18 from companies
A board and three task forces – Nutrition, Technology and Communication & Regulatory to plan the activities and have telemeetings at regular basis
Two annual workshops for members to interact with each other and to discuss joint plans and needs of action

4. Healthgrain Forum Board 2016
5/30/2018
Healthgrain Forum Board 2016
Kati Katina University of Helsinki, Department of Food and Environmental sciences (chair)
Outi Mattila VTT, Finland (secretary)
Fred Brouns Maastricht University, Netherlands
Sinead Hopkins Cereal Partners Worldwide, Switzerland
Roberto King Nestlé, Switzerland
Alexandra Meynier Mondelēz, France (Task Force Nutrition)
Kaisa Poutanen VTT, Finland (Task Force Technology)
Frank Thielecke Thielecke Consultancy, Switzerland
Jan Willem van der Kamp TNO, Netherlands (Task Force Communication)
Treasurer Flip van Straaten Netherlands Bakery Center, Netherlands

5. HGF Promoting research
5/30/2018
HGF Promoting research
Setting research priorities; interactions between academia and industry
Influencing research strategies and catalysing international consortia
Joint Programming Initiatives (JPI)
Knowledge and Innovation Communities (KIC)
European Technology Platforms (ETP)
Etcetera ....
Initiating new international projects - examples:
EU-HealthBread (2012-’14)
War-on-Wheat project 2016-’19
Global research and communication project on wheat avoidance
Bilateral and other collaborations

6. HGF Promoting communication
5/30/2018
HGF Promoting communication
Workshops , 2 per year, and monthly Newsletters to communicate between members
Website to disseminate
Cereal foods and health - arrangement of symposia , examples: symposium in the Major FENS European Congress on Nutrition, Berlin, Germany October 2015
Global Whole Grain Summit, Vienna, Austria, November 2017
Review articles to promote knowledge sharing
Leaflets translating research data into wider audiences, examples:
Health protective mechanisms of whole grain cereals- new hypotheses 2011 (Based on Fardet et al Nutr.Res.Rev. 2010)
HEALTHGRAIN Forum Presentation "Health Effects of Cereal Fibre" (June 2016)

7. HGF Task Forces and Working Groups current activities
5/30/2018
HGF Task Forces and Working Groups current activities
A definition for whole-grain food – recommendations from the Healthgrain Forum – developed in Working Group, agreed by all HGF members, submitted Aug (chair: Dr Alastair Ross)
A quantitative dietary recommendation for Whole Grain – Start of Working Group 2nd half 2016 (chair: prof. Chris Seal).
Effects of processing on dietary fibre in cereal foods – Literature review guided by Working Group (chair: prof Kati Katina).
Sprouted grains, health effects, toxicology and technological benefits. New Working Group – start autumn 2016.
Meta-analysis of data dealing with the effect of wholegrain on blood pressure (systolic and diastolic). Work done in Working Group – needs to be completed and published.

8. Food market activities (use of knowledge)
Interactions with
stakeholders
Food market activities
(use of knowledge)
Labelling
Communication
Research resources
Government push
More healthy
cereal foods
produced and
consumed
Synergy and joint efforts
Research activities
(production of knowledge)

9. Communication strategies
New technologies,
products, practices,
Communication strategies
The best of grain for consumer wellbeing
Public health impact;
Governments,
Health associations
Consumers
Research SRA;
Scientists
Grain food
production chain