1. CEO strategic simulator
Michel Muszynski

2. CEO strategic simulator
Human against another human market player (classic business game)
Human against another market competitor managed by computer (period by period)
As above but with the first competing company able to develop a long term strategy defined in advance, with no user’s control during all stages of simulation (scenario planning): this type of simulation does not allow controlling operations period by period

3. Start here

4. Actual data of almost any really existing corporation
Can be easily adapted to students’ level as well as interests
The name of case you build

5. Up to 180 variables altogether, describing both competitors and their economic environment

6. Do not forget to store your data (your case) on disk!
Possibility of including comments and illustrations for students (if necessary)
Do not forget to store your data (your case) on disk!

7. Load your previously built case
Period by period
Load your previously built case

8. Running corporation A against computer (period by period)...

9. An expert-system as students’ help

10. Students’ run-time module
Via internet

11. Summary of results in the end of simulation
All results can be exported to EXCEL

12. The company A will develop a long term strategy defined in advance, with no user’s control during all stages of simulation

13. Defining a long term strategy of A against computer...
The long term evolution

14. More analytical tools

15. Results of your long term strategy

16. Threads and opportunities

17. Testing the risk of a strategy...

18. Summary of scenario planning
Main opportunity
Main thread

19. CEO strategic simulator
An application of artificial intelligence
Decisions of the computer (company B) are controlled by the module of artificial intelligence: here is an example of reactions of B on a progressive reduction of the selling price made by the human player (company A).
for teaching business strategy
© M. Muszynski :