1. Using and Exploiting your Strategy and Innovation for Collaborative Open Innovation Opportunities and Sustainable Growth
Professor James Cunningham Newcastle Business School United Kingdom jcstrategy

2. Fundamental Drivers of Change
Likely Impact
Response

3. Your Strategic Leadership
Rank 0 to 10
Rationale
Passion
Ambition
Persistence
Success
Your Measure
Your Timeline
Personal
Organisational
Career
Horizons
Scanning
Managing
Horizon 1
Horizon 2

4. Fundamental Questions for Your Business
Why should anyone continue to buy from your business? … ….
What is unique about your value proposition?
How sustainable is your current value proposition?
What are the economic returns and how sustainable are these returns?

5. The Postcard

6. Strategic management challenge Key question
Orientation challenge
Who we are and where do we compete?
Trade-off challenge
How do we compete?
Relevance challenge
What is our value proposition? And for whom?
Continuous change challenge
How do we adapt?
Adapted from James Cunningham and Brian Harney (2012) Strategy and Strategists, Oxford University Press

7. Innovation and Implementation
Your Strategy
Culture and Management

8. Innovation Dilemmas & Strategy
Technology Push or Market Pull
Type of Innovation to Pursue
Product
Process
Service
Network
Open or Closed Innovation
Technological or Business Model

9. Innovation Leader or Follower
Innovation Leader or Follower What is required in your competitive setting?
Innovation Leader
Innovation Follower

10. Disruptive Innovation
Disruption Methods
Competitive Impacts
Competitive Reactions

11. Being Innovative What do you need to do? Organisational Culture
Organisational Structure
Organisational Processes
Mindset

12. Role of the Manager
Coach
Facilitator
Champion
Boundary Spanner

13. Some Reflective Questions
What is purpose of innovation in your organisation?
What does innovation do for your organisation?
enhance your market value proposition
further develop uniqueness and differentiation in the market place
enhance economic returns and mitigate against risks
create the capabilities and capacities for market making and dominance

14. Collaborative Opportunities for Sustainable Growth
Opportunity
Strategic Rationale
Resources
Impact

15. Testing your strategy? Will your strategy beat the market?
Does your strategy tap a true source of advantage?
Is your strategy granular about where to compete?
Does your strategy put you ahead of trends?
Does your strategy rest on privileged insights?
Does you strategy embrace uncertainty?
Does your strategy balance commitments and flexibility?
Is your strategy contaminated by bias?
Is there conviction to act on you strategy?
Have you translated you strategy into an action plan?
Testing your strategy?
Bradley (et al, 2011)