1. Chapter 11: Cultural tourism demand
Introduction
The role of ‘need’ and ‘motivation’ in cultural tourism travel
The role of ‘need’ in cultural travel
The motivation for cultural travel
The theory of tourist motivation: Pearce’s Travel Career Ladder

5. McIntosh’s motivational categories: the centrality of cultural motives
The correlation between motivation for travel and the consumption of culture
Travel awareness and tourist attitudes
Mathieson and Wall’s tourist decision-making process

6. Mass tourism demand and the consumption of culture
Catalysts for mass tourism demand
The homogeneity of mass tourism demand
Mass tourism and the consumption of culture
The emergence of Special Interest Tourism

7. The experiential economy and the consumption of culture
Lifestyle demand and cultural experience
The EXCITE Economy
The characteristics of demand for cultural tourism
New market niches for cultural tourism
Creative consumption in cultural tourism
Summary