1. Chapter 4 Supply ,Demand , and the Growth of Tourism 第四章 供应、需求以及旅游业的增长
Supply ,Demand , and the Growth of Tourism Chapter 4
Chapter 4 Supply ,Demand , and the Growth of Tourism 第四章 供应、需求以及旅游业的增长
Rabbit
李文明
Tourism & Urban Management Faculty
旅游与城市管理学院

2. Chapter 4 Supply ,Demand , and the Growth of Tourism
Learning Objective
Realize the ups and downs in tourism during the centuries
grasp how travel became the most popular activity among a wide spectrum of society
Learn to analyze the fluctuation in tourism and development of modern mass tourism with demand and supply
Comprehend the response in demand to the change of income and other factors
understand the relationship among supply , technique, business model, business strategy and policy
Term 122，2013

3. Main contents Introduction 概要
Chapter 4 Supply ,Demand , and the Growth of Tourism
Main contents
Introduction 概要
Travel and Tourism in the Ancient World 古代的旅行和旅游
Travel in the Middle Ages 中世纪的旅游
Travel in the Pre-Modern Era 前现代时期的旅行
Modern Mass Tourism 现代大众旅游
Demand 需求
Supply 供给
Summary 小结
Term 122，2013

4. Chapter 4 Supply ,Demand , and the Growth of Tourism
Key words
Supply: the relationship between that quantity and the price of the good or service.
Business model: the story of how a business makes a profit by creating value for its customers
Business strategy: an explanation of how a business firm is going to make a place for itself in the industry
Term 122，2013

5. Chapter 4 Supply ,Demand , and the Growth of Tourism
Discussion
Contrast the development of tourism in ancient China with that mentioned in textbook.
Give example to illustrate how business firms exploit certain advancement of technology to develop new business model and dramatically change the supply of tourism industry
Tell something about current public policy on tourism and analyze the impact on tourism concerning demand and supply
Term 122，2013