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Chapter 4 Supply ,Demand , and the Growth of Tourism 第四章 供应、需求以及旅游业的增长
Supply ,Demand , and the Growth of Tourism Chapter 4 Chapter 4 Supply ,Demand , and the Growth of Tourism 第四章 供应、需求以及旅游业的增长 Rabbit 李文明 Tourism & Urban Management Faculty 旅游与城市管理学院
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Chapter 4 Supply ,Demand , and the Growth of Tourism
Learning Objective Realize the ups and downs in tourism during the centuries grasp how travel became the most popular activity among a wide spectrum of society Learn to analyze the fluctuation in tourism and development of modern mass tourism with demand and supply Comprehend the response in demand to the change of income and other factors understand the relationship among supply , technique, business model, business strategy and policy Term 122,2013
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Main contents Introduction 概要
Chapter 4 Supply ,Demand , and the Growth of Tourism Main contents Introduction 概要 Travel and Tourism in the Ancient World 古代的旅行和旅游 Travel in the Middle Ages 中世纪的旅游 Travel in the Pre-Modern Era 前现代时期的旅行 Modern Mass Tourism 现代大众旅游 Demand 需求 Supply 供给 Summary 小结 Term 122,2013
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Chapter 4 Supply ,Demand , and the Growth of Tourism
Key words Supply: the relationship between that quantity and the price of the good or service. Business model: the story of how a business makes a profit by creating value for its customers Business strategy: an explanation of how a business firm is going to make a place for itself in the industry Term 122,2013
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Chapter 4 Supply ,Demand , and the Growth of Tourism
Discussion Contrast the development of tourism in ancient China with that mentioned in textbook. Give example to illustrate how business firms exploit certain advancement of technology to develop new business model and dramatically change the supply of tourism industry Tell something about current public policy on tourism and analyze the impact on tourism concerning demand and supply Term 122,2013
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