1. Regional Public Image Coordinator, Zone 7A RY 2015- 2019
-Thank Gov Lewi for the invitation. Great Honor
Great Morning Fellow Rotarians
-I was guest of D3820 in Naga last Sep 10, 2016 Brand Serminar workshop.
-Hosted by PE Anne Delloro of RC Naga & PP/DPIC Lizl Ampatuan, RC Cabuyao Circle. DGND Everet Olivan, RC Naga
INTRO OF DIGNITARIES
-ASDG Dindo Katigbak
-DGE Lewi
-DGN Boy Garcia
-DGND Everet Olivan
-PDG Paing Tantuco
-PDG Chit Lijauco
-PDG Onye
-PDG Rey Castillo, ARPIC
-PDG Tato Dimayuga
-PEs, Congrats & Make a Difference
PDG Boyet Limon
Regional Public Image Coordinator, Zone 7A RY
District 3830 Governor RY )

2. - PART 1 Role of Rotary Public Image Coordinators
Plans & Programs for RY
Part 2
Rotary & Public Image
Social Media vs Traditional Media
Rotary Brand
-How Many Clubs are here
-How many PEs
-How Many Club PI Chair
-PR Practioners -

3. Rotary Public Image Coordinators (RPIC)
Increase public awareness of Rotary and our humanitarian work by sharing the Rotary Story
Teach Club and district leaders how to effectively share Rotary’s successes with the community and media, local gov’t leaders, and NGOs.
Regionalize Rotary’s public image efforts to enhance local awareness
Provide training in the use of visuals and other resources to successfully tell Rotary’s story
-RRFCs Finance Dept in any corporation
-RCs (membership) Operations Dept., implement projects
-RPIC Marketing/Sales Dept
-No company can survive w/out as Sales Dept

4. 2017-18 GOALS: ROTARY PUBLIC IMAGE
Conduct at least one public image-training event to help clubs use Rotary’s branding and visual identity and Rotary public image campaign materials to improve communications. 

Identify and report quarterly to the RPIC that at least 50% of the Rotary clubs in your district implements the Rotary Branding and Visual Identity. (Rotary master brand signature and mark of excellence)
Identify and report quarterly to the RPIC at least 3 significant unique media placements per quarter that help tell Rotary’s story. 


5. 2017-18 GOALS: ROTARY PUBLIC IMAGE (cont’d)
Promote World Polio Day and organize at least two activities/events to raise public awareness of Rotary’s contribution to the Global Polio Eradication Initiative.
Increase Rotary’s social media presence in your district. 

Increase by 10% the number of Rotary Clubs in your district that shares humanitarian projects in Rotary Showcase.

6. Rotary and Public Image

8. So for the 60% of the population which has a little knowledge of ROTARY what do you think is their IMAGE of ROTARY?

9. GLOBAL AWARENESS IS HIGH
Globally awareness has grown from 60% to 75% Understanding of Rotary is still low at 35%
60%
in 2013
75%
in 2015
The good news is awareness of Rotary has grown, based on global research.

10. Among their image of ROTARY are:
Rotary is a social club Rotary is a club for old, rich men Rotary is a club where people eat, drink, and hold social events Rotary is helping get rid of polio
-Let me ask some of you.
-Before you joined Rotary what was your perception of Rotary
-Indonesia perception issue (German nazi)
-This came out in most all our planning sessions with the different districts

11. THE RESULT:
NOT EARNING FULL CREDIT FOR OUR good WORK Harder to reach our full potential
This research shows that Rotary faces a challenge.

12. QUESTION:
As an incoming officer WHAT DO YOU WANT YOUR DISTRICT/ROTARY CLUB’S IMAGE TO BE?

13. There are many ways to present your District’s/Club’s Public Image
There are many ways to present your District’s/Club’s Public Image. But, based on research and study, Rotary International recommends some criteria for EFFECTIVENESS in presenting your District’s/Club’s PUBLIC IMAGE

14. TIP NO. 1 Employ the Social Media
Maintain and constantly update your District’s/Club’s EXISTING Facebook Page and, if your District/Club has any, Your other Social Media accounts and/or Website

15. What is SOCIAL MEDIA?

16. WHY? FOR THE PAST 7 YEARS, ROTARY INTERNATIONAL HAS EMPHASIZED THE
IMPORTANCE OF
SOCIAL MEDIA
WHY?

17. Social Media vs. Traditional Media
REACH: Social Media is capable of having a wider reach compared to Traditional Media. TIMEFRAME: Social Media’s power is derived from its “IMMEDIACY” COST: Social Media is much more cost- effective than Traditional Media in terms of getting one’s message across.

18. LET’S LOOK AT SOME STATISTICS

21. WHY SHOULD WE USE SOCIAL MEDIA?
ENHANCE THE PUBLIC IMAGE OF OUR CLUB ATTRACT MORE PEOPLE TO BECOME MEMBERS OF OUR CLUB MAKE PEOPLE AND COMPANIES AWARE OF OUR PROJECTS AND BE ABLE TO RAISE FUNDS FOR THESE PROJECTS

22. AT THE VERY LEAST, YOUR CLUB MUST HAVE A BASIC SOCIAL MEDIA PRESENCE HOW? CREATE AND MAINTAIN A FACEBOOK PAGE FOR YOUR CLUB

23. JUST HOW BIG IS FACEBOOK?
WHY FACEBOOK?
JUST HOW BIG IS FACEBOOK?

26. FACEBOOK IS EASY TO USE ALMOST EVERYBODY IS ON FACEBOOK FACEBOOK IS MOBILE FACEBOOK ACTS AS AN ARCHIVE

27. IMPORTANT: YOUR CLUB MUST MAINTAIN AND CONTINUE THE SAME FACEBOOK PAGE (for archiving purposes)

28. ANOTHER IMPORTANCE OF FACEBOOK: STRENGTHENS INTERNAL CLUB COMMUNICATION AND MESSAGING

29. USE THE OFFICIAL ROTARY BRAND LOGO IN ALL CLUB PARAPHERNALIA
TIP NO. 3
USE THE OFFICIAL ROTARY BRAND LOGO IN ALL CLUB PARAPHERNALIA

30. Let’s play a GUESSING GAME

35. BUT HOW ABOUT GUESSING THESE LOGOS?
VERY GOOD!
BUT HOW ABOUT GUESSING THESE LOGOS?

39. The last 3 were logos of different Rotary Clubs

40. Rotary International rightfully decided that all Clubs must have a common, recognizable LOGO

41. Congratulations to the newest chartered club for immediately having the correct logo

42. Where can I get this logo for my Club
Where can I get this logo for my Club? Where can I get all the guidelines regarding the proper color scheme, font, dimensions, etc.? brandcenter.rotary.org/

43. Review the Digital Brochure
Assignment No. 2
Review the Digital Brochure

44. Have your Club upload projects in Rotary Showcase
TIP NO. 5
Have your Club upload projects in Rotary Showcase

45. Governor’s Monthly Letter is equivalent to the District News Magazine

46. R.I. President Ian Riseley in his Presidential Citation Brochure
Urges you to use Public Image tools, particularly Social Media. to illustrate Rotary’s impact; to engage your community; and to establish partnerships with governmental and corporate entities

47. ARE THESE DOABLE?

48. RY 2012-2013 A Rotary Club’s Social Media Experiment

49. MAKE A DIFFERENCE IN HOW THE CLUB PRESENTS ITSELF TO THE MEMBERS, TO OTHER ROTARIANS, AND TO THE GENERAL PUBLIC AS A WHOLE

50. Objectives for the use of Social Media
Increase awareness of “Rotary Brand”
Keep in touch with members, Rotary alumni, friends, and interested parties
Attract prospective members
Increase network/reach

51. EXAMPLE: rcmakatidasma.com
1st STEP:
REGISTER A DOMAIN NAME TO USE IN OUR WEBSITE AND TO CREATE ACCOUNTS FOR ALL MEMBERS USING THAT DOMAIN
EXAMPLE: rcmakatidasma.com

52. website:

53. Social Media campaign Rotary Can Make a Difference

54. Reformatted and Redesigned Club Bulletin

55. PAPER-LESS CLUB BULLETIN PUBLISH ON-LINE AND ALL ISSUES HENCE CAN BE ARCHIVED IN PRINTABLE FORMAT

56. Number of New Members As A Direct Result of Social Media
RY out of 14 NEW MEMBERS From 63 to 77 FOR THAT ROTARY YEAR, 21 VISITORS ATTENDED A CLUB MEETING AS A RESULT OF AN ANNOUNCEMENT IN FACEBOOK AND/OR THE ON-LINE BULLETIN

57. THE ROLE OF PUBLIC IMAGE IN NON-TRADITIONAL ROTARY FUND RAISING

58. PUBLIC IMAGE CASE STUDY: PROJECT HAIYAN

59. Amount of Haiyan Project Funds Raised Directly from Public Image Social Media
SINCE 2013:
OVER
₱8 Million

60. Dolores, Eastern Samar: Fishing Boats

61. FUNDED MORE HOUSES FOR TYPHOON VICTIMS THROUGH A DONATION FROM R. I
FUNDED MORE HOUSES FOR TYPHOON VICTIMS THROUGH A DONATION FROM R.I. DISTRICT 2410 OF SWEDEN

62. COST?

63. Design: Free (see Rotary Brand Center) to as much as ₱50 Thousand
Cost for Website
As cheap as ₱53.64
for your domain
As cheap as ₱49 month
for web hosting
Design: Free (see Rotary Brand Center) to as much as ₱50 Thousand

64. Each Club will have a designated Page in the District Website
SUGGESTION:
Each Club will have a designated Page in the District Website

65. LAST TIP:
TAP YOUR HIDDEN RESOURCES: YOUNGER MEMBERS and CHILDREN & GRANDCHILDREN OF MEMBERS SOCIAL MEDIA IS A LANGUAGE THEY UNDERSTAND

66. Rotary is more than 100 YEARS OLD. Traditions to Uphold

67. We MUST find a way to make us RELEVANT to a generation that is getting younger. We MUST learn to embrace their TECHNOLOGY and LANGUAGE

68. LEARNING OBJECTIVES
Understand the public image goals of RI President Ian Risely for RY
Plan how you will use communications strategies to achieve your public image goals
Create an external communications plan for your district and/or your club
Use the public image resources available to you to enhance your communications efforts

69. We must do this NOW

70. YOU NEED TO MAKE A DIFFERENCE!

71. TODAY, THERE ARE MORE THAN 5 MILLION NONPROFITS
FOCUS ON CAUSE
FOCUS ON AUDIENCE, WITH CAUSE(S)
MICRO-FOCUS
e.g., hunger
e.g., kids
e.g., water

72. WORLD POLIO DAY WAS EVERYWHERE
Registered Global Events
1,460 events
90 countries through endpolio.org

73. SOCIAL MEDIA RESULTS
11.6 Million
users
1 Million
engagements

74. STRENGTHEN ROTARY WHAT YOU CAN DO TO Appoint a Public image team
Adopt the visual identity
Use the tools in the Brand Center
Tell a consistent, compelling story 
Choose your moments to tell the best story
Appoint a Public image team
Social PR
Marketing
Adopt the visual identity
Use the tools in the Brand Center
Tell a consistent, compelling story 
Update club websites
Choose your moments to tell the best story
Consistent drumbeat – and look for those defining moments – inaugurating a club project, a community forum,

75. Public Image Clubs must achieve 1 of the following 2 goals:
Update club website and social media using Rotary’s visual identity guidelines (visit the Brand Center at (Clubs must report in Rotary Club Central)
Update club brochure and newsletter using Rotary’s visual identity guidelines (visit the Brand Center at (Clubs must report in Rotary Club Central)