1. Steve Rubel | Senior Vice President | Edelman | 11.17.2006
The Me2Revolution
Space-themed slide showing graphic elements from the rest of the presentation.
Steve Rubel | Senior Vice President | Edelman |

2. In the Beginning…
Some sort of space background here. Could be black

3. There was a Bang
Image from the title slide in the last draft you sent, animation showing the Big Bang.

4. A Really Big Bang
Same as prior slide.

5. The Big Bang
This was a cataclysmic event driven by both technological and societal forces
Bandwidth and storage costs have plummeted
Everything becomes mobile
Instant publishing flourishes
Scandals have eroded trust in corporations, media, institutions
Search and social networking have made it easier for us to seek out each other

6. The Big Bang

7. The Big Bang Power is now distributed
Innovation is driven from the bottom up
Information is a commodity
It’s easier to tune out marketing
A social media universe is emerging

8. The Social Media Universe

9. The Social Media Universe
This is not your father’s Internet
: Corporate America built the Web
2002 and beyond: Individuals build the Web
Communities are the new centers of gravity in this universe
Everything revolves around me

10. The Social Media Universe
Like the physical universe we live in, the social media space too has its own celestial bodies
Galaxies
Stars
Planets
Shooting Stars/Comets
Asteroids

11. Galaxies

12. Galaxies Galaxies are huge centers of gravity that pull people in
They are communities
Galaxies are where consumers find each other
They’re where they create, consume, connect and share

13. Stars

14. Stars Stars are individuals who shine brightly They are respected
They’re the new face of influence
They have deep networks

15. Planets

16. Planets Planets too are individuals who shine brightly
Not as much as stars
They revolve around stars
And also attract their own orbiting fans and friends

17. Shooting Stars and Comets

18. Shooting Stars
Shooting stars are individuals who become famous in the community…
…and then soon fade

19. Comets Comets are recurring themes and ideas that the community craves
Transparency
Dialogue
Honesty/Truth
They never die

20. Asteroids

21. Asteroids
Asteroids are desolate places where there’s no life and negative energy
Occasionally they need to be dodged

22. What is your opportunity?
How do you connect?
What is your opportunity?

23. Explore the Universe
Make Friends
Build Colonies
Your Mission:

24. Find

25. Find Determine who are your evangelists/vigilantes
Understand where the watering holes are
Set up the infrastructure to mine the conversations

26. Listen

27. Listen Mine the conversations Figure out what your customers want
Understand the common threads of conversation
Develop insights that help you ideate and take the next steps

28. Engage

29. Engage Explore their universe!
Blast off and participate in their world
Learn the language and converse
Be open to talking and learning

30. Engage Show consumers you care
Interact with community influencers to build relationships
Show you are open to and encourage feedback
Even better, join the conversation
Roll your own blogs and podcasts
Put yourself at “eye level” with your customers and influencers

31. Empower

32. Empower
Help consumers achieve something they might not be able to on their own
Give your online influentials a role in marketing
Develop programs that get them spreading the buzz to others
Start conversations

33. Steve Rubel | Senior Vice President | Edelman | 11.17.2006
The Me2Revolution
Space-themed slide showing graphic elements from the rest of the presentation.
Steve Rubel | Senior Vice President | Edelman |