1. A POCKET GUIDE TO PUBLIC SPEAKING 4TH EDITION Chapter 7
Selecting a Topic and Purpose

2. Decide Where to Begin Methods Pick a topic that you
Make an inventory of your expertise.
Focus on social issues of consequence.
Pick a topic that you
Are drawn to;
Want to know more about.

3. Steer Clear of Overused and Trivial Topics
Stay away from overused topics.
Consider topics that yield fresh insights.
Beware of choosing highly charged topics.

4. Try Brainstorming to Generate Ideas
Word association
Write down a single topic.
Write things that come to mind.
Continue until you have items.
Narrow the list.
Select the best topic.

5. Try Brainstorming to Generate Ideas (cont.)
Topic (mind) mapping
Write a potential topic on paper.
Write down related ideas around it.
A topic map
Allows you to visualize relationships;
Spurs creative thinking.

6. Identify the General Purpose of Your Speech
General speech purpose
Answers the question, “What is my objective in speaking on this topic to this audience on this occasion?”
Right margin reset to re-break the text of this lengthy question.

7. Identify the General Purpose of Your Speech (cont.)
Three general purposes for a speech:
Educate or inform
Persuade
Mark a special occasion
Speech occasion often suggests a purpose

8. Narrow Your Topic Consider what the audience already knows.
Consider what aspects are most relevant.
Pick a discrete topic category.
Restrict your main points.
Should be between two and five

9. Narrow Your Topic (cont.)
Brainstorming can help narrow your topic.
Brainstorm by category.
Use an online subject directory.
Browse through related subtopic links.

10. Form a Specific Speech Purpose
What you want listeners to
learn/do/reconsider/agree with
Be specific about your aim.
State your aim in action form.
Seldom articulated in the speech itself
First arrow bullet edited to use more concrete terms from the textbook.

11. Compose a Thesis Statement
Thesis statement (central idea)
Theme of the speech
Stated in a single, declarative sentence
Expresses what you attempt to demonstrate
Must be clearly stated
Entire speech rests on it

12. Postpone Development of Main Points
Formulate the purpose and thesis first.
Develop main points afterward.
Informative or persuasive speech
Thesis statement
Proposes it is true or is believed
Presents facts and evidence
Order of bullets switched. 1. The new first bullet sums up the general idea. 2. The new second bullets leads into the next slide more smoothly.

13. Postpone Development of Main Points (cont.)
Persuasive speech
Thesis represents what you will prove
Main points are your arguments
Informative speech
Thesis describes what listeners will learn

14. Example of a Thesis Statement (Informative)
Specific Purpose: To inform my audience of three benefits of keeping a blog.
Thesis: Maintaining a blog lets you sharpen your writing skills, network with persons who share similar interests, and develop basic Web site managements skills

15. Ex: Thesis Statement (Persuasive)
Specific: To persuade the audience to donate nonperishable food to the local food bank to fight hunger in our community.
Thesis: A donation of nonperishable food to the local food bank is the best way to help the needy community members starve off hunger.