1. SOCIAL MEDIA FOR TEACHERS
Phil Roeder, Director of Communications & Public Affairs

2. WE HAVE 38,000 STORIES TO TELL!

3. HOW CAN WE TELL THEM?

4. THAT WAS THEN

5. THIS IS NOW

6. WHY BE SOCIAL?

7. SOCIAL MEDIA DEBATE IS OVER
If you are debating the use of social media today, you would have also debated:
Using a telephone in the 1920s
Using a fax machine in the 1980s
Using and web sites in the 1990s

8. ALL THE KIDS ARE DOING IT
2 billion people can’t be wrong
Changes in “traditional” media
Ability to be your own newsroom
Anytime and anywhere
Phone = most people’s computer
Drive online traffic

9. WEB SITE SUPPORTS SOCIAL MEDIA
Platform for social media
Average ~500K visits per month

10. GOING MOBILE On-the-Go Information: 14K+ downloads since August
News Summary
Calendars
Maps/Contacts
Menus
Social Media
14K+ downloads since August

11. @DMSCHOOLS

12. SOCIAL MEDIA @ DMPS 2011: YouTube/Flickr only
Today: six social media sites
Integrated with web, social
37K Facebook/13K Twitter

13. FACEBOOK
/DMschools
Summaries/links to blog, news releases, photos/video, etc.
Major announcements (i.e. break reminders, weather-related, etc.)
Policy information (attendance areas, budget, etc.)
37K+ followers

14. TWITTER @dmschools Link to new web content Reminders/announcements
Share/retweet school info.
Share/retweet news stories
Fun facts and miscellany
13K+ followers

15. PINTEREST /DMschools Pinterest founder is a DMPS alum
Similar postings to Facebook
More graphic/photo emphasis

16. INSTAGRAM /desmoinespublicschools
Snapshots of events around the district.
Most engaged social media platform

17. FLICKR /dmps Library for ~28K photojournalist-quality photos.
More than 16 million views
Images shared on web site and social media.

18. “IF YOUR PICTURES AREN’T GOOD ENOUGH,
YOU’RE NOT CLOSE ENOUGH.”
-Robert Capa

19. PHOTO TIPS
The camera in today’s iPhone 6 has twice the megapixels as Canon’s first professional digital camera introduced in 2001 for $4,999

20. PHOTO TIPS PROXIMITY: Capture the “action”
FOCUS: A photograph not in focus is a photograph that cannot be used
INTEREST: people against a wall = boring; people doing something = interesting

21. PHOTO TIPS OK to photograph? Check Infinite Campus.
Photo of a group activity typically OK
Careful when and how to ID students
Public Events (concerts, sporting events, etc.): no expectation of privacy

22. SOME FRIENDLY ADVICE

23. TWITTER FOR TEACHERS? Do Not Combine Business and Pleasure
Measure Twice, Cut Once
Humor Best Left to Professionals
Don’t Die With The Secret handle)
Do Unto Others (except students!)
Use It, Or Lose It

24. TWITTER IN THE SCHOOL & CLASSROOM

25. TWITTER FOR TEACHERS? In addition to what Phil shared:
Powerful personalized PD…from your couch!
Provides inspiration, affirmation & motivation
Stay current with your content area trends
Communicate with your peers & leaders
Meet your parents & students where they are

26. LEARNING CURVE
ENGAGE
TALK
WATCH

27. TAKING THE FIRST STEP Create an account Pick a ‘handle’
Complete your profile
Add a photo
Follow people & organizations

28. PROFESSIONAL DEVELOPMENT MODEL PROFESSIONAL DEVELOPMENT MODEL
Model first
Display your twitter handle
Offer real-time encouragement
Encourage backchannels during mtgs & PD

29. HASHTAGS Use a hashtag to find conversations
Use a hashtag to join a Twitter chat
Use #innov8dmps for all Tweets TechCon

30. @USERNAME Twitter user name, like an email address
Tweet post started it's a direct reply, only person you tweet at and others that follow both of you (still searchable)
appears anywhere else in post it’s considered a mention

31. THE FIRST TWEET…

32. Follow Us! @DMschools @thekiteproject @PhilRoeder @ScotSoups
@jacobwelchans
@B_Wagoner
@CoolCatTeacher
@jonathanwylie
@tomwhitby
@thekiteproject

33. Share the awesome!
#innov8dmps

34. QUESTIONS/DISCUSSION

35. THANK YOU