1. Hazel Cosmetics Strategic new vision by the Senior Management
represented by Martin Siebels & Pascal Matten

2. Overview Strengths Problems New Strategy Mission Statement New Logo
Marketing Campaign

3. Strengths More than 50 years of experience Global market access
Famous & strong brand name

4. Problems No innovations Method of selling Neglect of men’s cosmetics
 Annual sales growth of less than 1,5 %

5. Current percentage of sales by key sectors

6. New strategy Focus on both women’s and men’s cosmetics
Solely natural ingredients
Sales online and in retail stores
Marketing campaign

7. Expected percentage of sales by key sectors

8. Mission statement
‘With our high quality and innovative products, consisting of solely natural ingredients, we want to help both women and men to look attractive and elegant all day long.’

9. New logo

10. Marketing campaign Advertisements on TV, on the Web & and in magazines
With male and female celebrities
Emphasizing the use of solely natural ingredients