1. THE WEEK THAT WAS WEEK 37

2. PEAK FOR THE WEEK COMMENCING 11th September 2011 (WEEK 37)
PUT’s saw an increase across all key trading demographics except AP For AP 5+ PUT’s increased by 9%, AP increased 3% and AP increased by 5%.
Every day across the week experienced PUT growth with Sunday recording the highest lift of 16%.
Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

3. TV ONE HIGHLIGHTS AP 25-54
TV ONE’s audience fell back to similar levels (before the RWC Opening) delivering a 8.1 rating and 19.1% share. From a yearly perspective audiences were down 17% with share down 21%.
Tuesday night saw the highest weekly lift of 14% as One News, Close Up and Chef on a Mission delivered strong ratings WOW.
Year to date, TV ONE’s average audiences are up year on year sitting at 9.1, compared to 8.8 in 2010.
Three shows were in the top 10 programmes this week.
Top Programmes for AP 25-54
Shortland Street
TV2
15.0
The Big Bang Theory (R)
14.8
Border Security
TV ONE
Hot In Cleveland
14.7
Dog Squad
14.5
Police Ten 7
14.3
My Kitchen Rules
14.0
Sunday(PM)
13.3
The Mentalist
12.9
Random Breath Testing
12.7
The week’s best buy was Monday’s Dog Squad with a CPT of $749.10
Source: Nielsen TAM

4. TV2 HIGHLIGHTS AP 18-39
TV2 had a great week with audiences up 15% (to 10.0) and share up 10% (to 27.6%). Year on year, share remained flat whilst audiences were down slightly by 2%
Friday night experienced a 58% audience lift weekly with Shortland Street’s audience almost doubling WOW. Tuesday night saw a 46% lift yearly.
Year to date, TV2’s average audiences are sitting at 9.6 compared to 10.3 last year
All of the top 10 programmes were on TV2 this week.
Top Programmes for AP 18-39
The Big Bang Theory (R)
TV2
17.5
Hot In Cleveland
16.3
Police Ten 7
16.2
Shortland Street
15.6
Happy Endings
14.7
My Kitchen Rules
Random Breath Testing
14.5
The Mentalist
14.1
20/20
13.2
Grey's Anatomy
13.0
The week’s best buy was Tuesday Neighbours with a CPT of $516.60
Source: Nielsen TAM

5. tvnz.co.nz PERFORMANCE
For Week 36, tvnz.co.nz Page Impressions are up 16% year on year with Unique Browsers also up 14% for the same week last year.
Year to Date, Page impressions on tvnz.co.nz have grown by 28% year on year, with Unique Browsers growing 21% on a yearly basis.
Top Sections
National News
Sports News
World News
Entertainment News
Business News
Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive.
Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

6. TVNZ Ondemand PERFORMANCE
TVNZ Ondemand weekly Stream Views increased by 16% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting down -3% year on year.
Grey’s Anatomy was the Top stream for the week.
Please note Week has been impacted by reporting issues which we believe has been corrected.
Top 10 Streams
Grey’s Anatomy
Nothing Trivial
The Mentalist
Shortland Street – Wednesday Episode
Shortland Street – Thursday Episode
The Vampire Diaries – Friday previous week
Shortland Street – Friday Episode
Shortland Street – Monday Episode
Shortland Street – Tuesday Episode
The Vampire Diaries – Friday Episode
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive.