1. Expand your customer audience through Bing Ads
Bing SMB Advertisers – Search Ads
9/10/2018 y
IMPORTANT: Replace the Picture Placeholder above with your logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.
Expand your customer audience through Bing Ads
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. 9/10/ :02 PM
Learn how you can
Reach millions of potential customers with one ad buy though Bing Ads.
Use powerful Bing Ads features to create ads that inspire action.
Take advantage of our services.
IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. The Bing story
Bing is the search engine that brings web results together to help you spend less time searching and more time doing.
Bing is brought to you by Microsoft and is available on PCs, mobile phones and tablets.

4. 137 million 5.4 billion 32.9% share Bing Ads – reach your audience
9/10/ :02 PM
Bing Ads – reach your audience
Reach a vast audience on the Bing Network, where searchers spend 17% more online than the average internet searcher in the U.S.
Unique searchers
Monthly searches
Search market share
137
million
5.4
billion
32.9%
share
comScore qSearch, Explicit Core Search (custom), March 2017. The Bing Network includes Microsoft Sites Core Search Explicit,
Yahoo Sites Core Search Explicit (searches powered by Bing) and AOL Inc. Core Search Explicit in the United States.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Smart connections for business impact
Though you may already advertise through other platforms such as Google AdWords, Bing Ads can boost your search traffic by offering an additional customer audience and increase diversity, growth and profits for your business. 
Online spend
Searchers on the Bing Network are significant in online purchase activity and spend 17% more online than the average Internet searcher.1
Demographics
The Bing Network audience is sophisticated, educated and financially secure.2
56% are between the ages of 25-64
51% have a college degree or higher
52% have a household income of $75K+
1. comScore qSearch, Explicit Core Search (custom), March 2017; includes Microsoft Sites Core Search Explicit, Yahoo Sites Core Search Explicit (searches powered by Bing) and AOL Inc. Core Search Explicit in the United States. 2. comScore Plan Metrix, U.S., December 2016, custom measure created using comScore indices and duplication; represents unduplicated visitors to Bing Web, Yahoo U.S. Web Search and AOL.COM Web Search. Yahoo U.S. Web Search is at least 50% powered by Bing.

6. Be found anytime, anywhere
9/10/ :02 PM
Be found anytime, anywhere
Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.
At home
Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer
On the go
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Bing SMB Advertisers – Search Ads
9/10/2018
Bing integration paves the way
400M+​ devices running ​Windows 101​
96%​ of business customers are actively piloting Windows 101​
90%​ Microsoft Edge users retain ​Bing as their default1​
41M​ daily US Bing O&O searches ​on Windows 10 devices2​
1. Microsoft Internal Data, Global, July 2016​
2. Microsoft Internal Data, US, January 2017​
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Expand successful campaigns
9/10/ :02 PM
Expand successful campaigns
Easily import your Google AdWords campaigns to Bing Ads.
You don’t have to start from scratch. We can import your existing search advertising campaigns that are already working for you with the Google Import tool.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Features that increase conversions
9/10/ :02 PM
Features that increase conversions
Bing Ads has powerful features that help your ads generate traffic.
Sitelink Extensions highlight your products, specials or services so searchers can go directly to the pages they’re interested in.
Location Extensions drive foot traffic, not just web traffic, by displaying your business address, phone number and a directions link.
Alpine Ski House
30% Off Select Ski Gear! Free Shipping Over $50.
Our top-rated gear Join us on a trek
Money-back guarantee Sustainability commitment
Display links to multiple pages on your website.
Alpine Ski House
30% Off Select Ski Gear! Free Shipping Over $50.
4567 Main Street – Victoria (250)
Include your address and phone number.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Features to refine your markets
9/10/ :02 PM
Features to refine your markets
Bing Ads has powerful features that help you target searchers.
Location targeting makes the most of your budget by targeting searchers in selected cities, provinces, metro areas and postal codes.
Call Extensions connect searchers to your business instantly with a clickable phone number. Potential customers are just one tap away from speaking to you directly. 
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Features to drive more sales
9/10/ :02 PM
Features to drive more sales
Reach your ideal customer with these Bing Ads features.
App Extensions
Promote your apps across PCs, tablets and smartphones for your ad to increase user engagement and drive more sales. 
Bing Shopping Campaigns
Build campaigns to advertise all of your products with this visual and engaging ad format.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. 9/10/ :02 PM
What’s the bottom line?
Connect with Bing Network searchers, who spend more than the average Internet searcher.
Reach potential customers anytime, anywhere.
Create ads that maximize conversions.
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Get more from your ads An introduction to our services.
9/10/ :02 PM
Get more from your ads
IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions.
An introduction to our services.
Agency background
Agency history and expertise
Agency size (employees, billings)
Specific vertical industry/location experience
Agency staffing
Biographies of key executives and potential member of your account team and their relevant experiences
Call out certification and accreditation of individual team members
Client references
Examples of agency experience in the vertical market
Case studies with results
Clients information (average tenure, retention rate)
Pricing and contract terms
Billing policies and terms
Pricing structure (i.e. retainer, commission, time, spend or performance based)
Higher value add services and fee
Customer support
SLA terms
Frequency of team phone calls, on-site visit and reports
Training and onboarding services
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.