1. The New World of User Engagement – User Perspective
07/16/96
The New World of User Engagement – User Perspective
Deana Leadbeter
Chair - Health Statistics User Group
Statistics User Executive

2. Deana Leadbeter – RSS Conference - September 2016
Introduction
Some key issues and approaches for user engagement
From the perspective of the user community
Highlighting challenges and opportunities of different approaches
Based on practical experience but looking to discussions at this session for suggestions.
Deana Leadbeter – RSS Conference - September 2016

3. My experience in user engagement
As Chair of Health Statistics User Group
As member of SUF (Statistics User Forum) and also Statistics User Executive of SUF
As international health information specialist
Drawing on discussions and comments from colleagues, not just my own experience
Deana Leadbeter – RSS Conference - September 2016

4. Deana Leadbeter – RSS Conference - September 2016
Further Information
No time to discuss issues in depth
For further detail, see StatsUserNet (Statistics User Forum site ) for:
Presentations and supporting info
Earlier papers on user engagement
Can use StatsUserNet for further discussion following this session
Deana Leadbeter – RSS Conference - September 2016

5. What is User Engagement?
Continuous dialogue between users and producers of official statistics (ongoing user-producer relationship)
Engagement with users about specific changes and plans
Formal consultations
Deana Leadbeter – RSS Conference - September 2016

6. Purpose of User Engagement?
Maximise the value of official statistics by:
Ensuring they meet user needs
Explaining availability, and also strengths and limitations in their use
Draw on knowledge and expertise of users
users and producers working together to ensure “fitness for purpose”
Deana Leadbeter – RSS Conference - September 2016

7. User Engagement Activities
Identifying and reaching full range of users
Encouraging and facilitating user participation
Ensuring informed and thoughtful user input
Interpreting and using input from users
Providing feedback and explanation to users
Deana Leadbeter – RSS Conference - September 2016

8. Approaches available and uses (1)
User Groups - plus other professional and special interest groups (for recent Health and Care Summit, a list of approx 90 organisations)
Identify via existing groups and web search
Contact point, so can use groups own networks
Advantages = easier to maintain list, and contact via group more likely to get response
Deana Leadbeter – RSS Conference - September 2016

9. Approaches available and uses (2)
Meetings / workshops (face to face but also teleconferencing, electronic meetings, satellite groups etc)
Advantages = can exchange ideas and explore issues => more in depth and thoughtful comments + some people may prefer to contribute to discussion rather than respond individually
BUT technology doesn’t always work well!!
Deana Leadbeter – RSS Conference - September 2016

10. Approaches available and uses (3)
Web sites – for posting information
Advantages = reach a lot of people quickly
BUT need to alert people that info is there because probably won’t check web site regularly
Use for info about planned developments, consultations, meeting notices and reports etc
Also could have central repository for past consultations, meetings so all can access / build on
Deana Leadbeter – RSS Conference - September 2016

11. Approaches available and uses (4)
Web sites – for web based discussions and feedback via on line surveys
Advantages = easy to ask questions and set up surveys
BUT less easy to ensure responses are informed, and to interpret results
Need to include links to explanatory info, and also contents that can be reviewed before responding
Deana Leadbeter – RSS Conference - September 2016

12. Approaches available and uses (5)
Social Media
Advantages = Quick and easy
BUT
Only reaches the group of users who regularly use social media (but could include people not reached by other routes => complementary)
Can’t look at issues in context or in depth, so need to use in conjunction with other approaches
Deana Leadbeter – RSS Conference - September 2016