1. DaaS is the 4th pillar in Oracle’s Cloud Computing Strategy
“SaaS”
Customer Experience (CX) Cloud
Human Capital Management (HCM) Cloud
Supply Chain Management (SCM) Cloud
Enterprise Resource Planning (ERP) Cloud
Enterprise Performance Management (EPM) Cloud
Software
as a Service
“PaaS”
Platform
as a Service
Java
Developer
Mobile, Messaging, Documents, Analytics
Database
Database Backup
“IaaS”
Infrastructure
as a Service
Exadata
Exalogic
Exalytics
Big Data Appliance
SuperCluster Hardware
Data
as a Service
Targeting
Measurement & Optimization
Services
Data Enhancement
“DaaS”
Oracle Data Cloud

2. In 2014, Oracle formed the Oracle Data Cloud creating the market leader in “Data as a Service” (DaaS)
A data licensing model where multiple types of data are provided through a cloud service
A vendor-agnostic approach to data services – plug into any application, or engine of your choice
For use across all business areas including marketing, sales, business intelligence and more

3. Oracle Data Cloud allows you to know your consumers
What they BUY
Who they ARE
Where they GO
What they DO
Smartphone cases, video games
Millennials, Low income
Frequently goes to the movies
Engage with friends on social media

4. TARGETABLE ACROSS DEVICES
Kids: 2
Married: Yes
Education level:
College grad
Hobby: Photography
Favorite TV shows:
Modern Family
Castle
How I Met your Mother
Avid traveler:
Visited Paris & Belize
Drives a Honda CRV
Avid home cook
Buys high-end women’s apparel
Organic product purchaser
Buys children’s apparel
Favorite wine is Pinot Noir
Shops at Luxury Retailers
TARGETABLE ACROSS DEVICES

5. Programmatic buying workflow…again
Publisher Site
Windows
ESPN.com
Chrome
UID:
Female
3x24 SF 1 5 2 10 3 4 6 7 6 7
<300 ms
for this whole process
3 trillion
monthly bid requests
25 billion
transactions per week 6 6 7 8 7 9
Source: Rubicon Project Inc. S-1

6. Ecosystem is dynamic, competitive, chaotic
DEMAND
SCALABLE TECHNOLOGY INFRASTRUCTURE
SUPPLY
AGGREGATORS
DATA>ANALYTICS>INSIGHTS