1. Literacy for a better life center
Prepared by:
Suliman Al-Sadaan
Instructor:
Dr. Osama AL-KWIFI

2. Out line . Executive Summary Company Description
services and services description
Industry analysis
market analysis
. SWOT analysis
. marketing strategy
management summary
financing plan

3. Executive Summary
The business plan is on literacy service targeting all age groups where literacy is individual people access to educational and cultural level that they benefit
the ignorance reading, writing and arithmetic is one of the biggest problems
Saudi Arabia one of the first countries , which focused on the fight against illiteracy

4. Company Description
the business enterprise will be named “literacy for a better life center “
– mission statement: is to provide simplified programs to teach reading, writing and arithmetic to teach illiterate.
company goals and objectives :
1-awareness of the importance of national , Islamic and world belonging .

5. 2-achieve full development of the students in the areas of intellectual
4- learners gain knowledge that raise the level of their production and improve their living conditions .

6. keys to success *the company have the goal of providing a social service of education to elderly and illiterate and assistance in literacy company owners The owners of the company have old picture in the field of education which is "called top personal management "

7. general drawing of the literacy for better life center
Class 1
Class 2
Class 3
Examination
Room
Cafeteria general drawing of the literacy for better life center
Staff office
Administration
Bathe room

8. services and services description
The “ literacy for better life “ provides a social services which is really important in this time where the education is very necessary for any one .
This service targeting all ages groups to arrive with them to educational and cultural level that benefit

9. future facilities and services:
As a result of increasing numbers of the illiterates and elderly , the need for new services implementation is required in future

10. industry analysis :
literacy as social services : It provides free educational services which is a growing industry that will be faced with emergent competitors in the near future .
players in the " literacy for better life“:- the working staff consists of teachers with qualification for best education .
Porter analysis :addition to literacy is a very important services and have benefits not only in the present but also in the future for the individual and society as a whole .

11. market analysis:
target market strategy is based on becoming the first and right of our customers .
The demand will be mostly young illiterates who tried to find jobs .

12. SWOT analysis: Weaknesses Strengths
* High pressures of brand protection.
- The literacy center is funded by the government.
- high Skilled management staff.
- strategic and reachable.
- covering a need for efficient education for literates .
Threats
opportunities
No threats because there are no competitors.
* Importance of the education anywhere and anytime.
* People wanting to educate to adapt to the difficult
living condition that require qualification.
No existing of competitors.
Financial support from the government of education .

13. marketing strategy is a ready becoming published to the at two levels
the state level
The local level .
*Marketing of the literacy for better life refers to creating more to advertising to the target persons through advertisement and campaigns .

14. promotion strategy :
Official website
Process of sending
News papers

15. management summary.
training and developing the hard working employees who are known the business roles and services and also the mission and objectives of the center
top to the bottom in a line ;
Directors
Supervisors
Teachers
Cleaners

16. management team :
Management team which will be chosen according to specific rules in the meaning that the applicants must have certain qualifications like having educational certificate with at least 3years of experience.

17. financing plan Start up costs summary ; One –time start up costs
Centers furniture SR13,000 .
Computer hardware & software SR 16,500.
Decorating and remodeling SR20,000.
Advertising and promotion for opening SR65,000.
Rent for ( 3months ) SR80,000.
Education equipments SR30,000.
Operating cash SR500,000.
Subtotal ,500

18. Thank you for listening