1. HBAA – setting the standard in the hospitality and events sector

2. Strategic statement
HBAA is the Events and Hospitality Association that drives, promotes and models good business between its members. It champions best practice, ethical working and sound commercial judgement, making HBAA membership the mark of quality assurance for the sector.

3. About us
HBAA is a trade association with 225 venue members and 88 agency members.
Our venue members include global brands such as Hilton, Marriott and Accor, and chains such as Macdonald, Q Hotels and Principal Hotel Group, as well as independent properties and serviced apartments based all over the UK.
The agency membership is made up of both large and boutique agencies who act as intermediaries for key corporate and public sector clients, providing a range of services around accommodation and meetings procurement, as well as event creation, delivery and logistics.

4. Sponsorship objective
To date HBAA membership welcomes over 300 organisations who work collaboratively, using the support of the HBAA Code of Practice which underpins the association.
We recognise that some brands would like to be involved in the association’s network but are not eligible to become members.
Sponsorship provides these brands with the opportunity to showcase their products or services to our members and build enduring and mutually beneficial relationships.

5. Event Outreach 2017 Date Location Event Name Expected Numbers January
Hilton Bankside, London
Annual Dinner
400
March
Birmingham
Members Meeting
120
July
Mercure Piccadilly, Manchester
Annual Forum
300
November
London

6. Annual Forum Sponsor Key Benefits
Associate your brand with recognised and successful companies
Increase awareness of your service or product
Develop relationships with key industry players
Acquire new customers and network with the likes of Hilton, Accor, Marriott, Principal Hayley
Raise your profile with the event attendees
Reach over £3bn of potential hotel, events and venue business
Improve the effectiveness and efficiency of your marketing efforts
Support annual business objectives and budget planning
Enhance credibility with potential new customers

7. Opportunities for Annual Forum Sponsorship
Headline Sponsor
Exhibiting Sponsor
Content Sponsor
Exclusive 30 minute “campfire” content session *
Recognition in Welcome and Closing Address
Table top or pop up banner stand presence in the refreshment area throughout
Name attached to the lunch
Opportunity to theme lunch
Full page presence in the Forum app
Place/s at the Forum with refreshments and lunch
*(2)
*(1)
* (1)
Place/s at the Forum drinks reception and dinner (accommodation and extra guests available at additional discounted cost)
Company logo, feature and click through on Forum App
Company logo on the registration website
*(agenda)
Multiple year discount
Unique and exclusive opportunity – one sponsor for this category
Opportunity to offer business card prize draw to obtain details of members
Cost (excluding VAT)
£5000
£500

8. Annual Forum Sponsorship - A La Carte
Content Sponsor – (Exclusive availability)
An exclusive 30 minute (minimum) session in front of the membership at The Forum enabling you to present your service or product
A video of the presentations will be uploaded to the HBAA website
Your details listed within the forum programme
£500 + VAT
Exhibitor Sponsor - (Limited availability for this opportunity)
Meet all the key buyers and decision makers in a social and informal environment and showcase your products or services
Continue your networking over break and lunch
Your logo printed on the menus and listing within Forum app

9. Annual Dinner Sponsor Key Benefits
Associate your brand with recognised and successful companies
Increase awareness of your service or product
Develop relationships with key industry players
Acquire new customers
Raise your profile with the event attendees
Reach over £3bn of potential hotel, events and venue business
Improve the effectiveness and efficient of your marketing efforts
Support annual business objectives and budget planning
Enhance credibility with potential new customers

10. Opportunities for Annual Dinner Sponsorship
Headline Sponsor
Unique and exclusive opportunity – one sponsor for this category *
Recognition in Welcome Address
Table top or pop up banner stand presence in the drinks reception area
Places at the dinner for your company or industry guests of your choosing
*(6)
Company logo on the registration website
Company logo on all Annual Dinner collateral and digital marketing
Multiple year discount
Cost
£5000

11. Supplier Partner and Associate
HBAA Supplier Partners and Associates enjoy a valuable opportunity to engage with HBAA members over a full year.
Understanding how crucial it is for sponsors to derive true return on investment, these two packages will provide you with maximum penetration, continuity of access to Association members, and effective reinforcement of your message over an extended period.

12. Supplier Partner Key Benefits
Presence on the Supplier Partner page on the HBAA website with company branding, link to a full company profile page, link to your own website, contact details etc.
Two relevant articles per year in the HBAA e-bulletin (content must be approved and should be informative, not a sales pitch)
One complimentary place at every members’ meeting (networking, no stand)
Two complimentary places at the Annual Dinner (networking, no stand)
Branding presence on the Annual Dinner menu
Two complimentary places for the duration of The Forum – dinner and accommodation available at additional cost
Digital presence on the Forum app
Logo and Branding at the Forum and Annual Dinner
Official recognition as an Association Partner by Key Presenters at The Forum and Dinner
HBAA Supplier Partner logo for use on your own print work and digital marketing
£ VAT per annum

13. Supplier Associate Key Benefits
Presence on the Supplier Associate page on the HBAA website with company branding, link to a full company profile page, link to your own website, contact details etc.
One complimentary place at the Annual Dinner (networking, no stand)
One complimentary place for the duration of The Forum – dinner and accommodation charged additionally
HBAA Supplier Associate logo for use on your own print work and digital marketing
£ VAT per annum

14. Opportunities for Annual Sponsorship
Supplier
Partner
Associate
Presence on a Supplier page on the HBAA website with company branding, a link to a full company profile page, a link to your website and full contact details *
Two relevant articles per year in the HBAA e-Bulletin (content to be approved)
One complimentary place at every members’ meeting (networking opportunities)
Complimentary place at the Annual Dinner (networking opportunities)
* (1)
Branding presence at the Annual Dinner
Complimentary place at the Forum on a Day Delegate basis
Exhibition stand space at the Forum
Digital presence on the Forum app
Logo and branding featured at the Forum and Annual Dinner
Official recognition as an Association sponsor by Key Presenters at the Forum and Dinner
HBAA supplier partner/associate logo for use on your own print work and digital marketing

15. Are you in for the journey? Contact us:
Ellie Martin (Sponsorship Committee Chair) –
Juliet Price (Consultant Executive Director) –
Louise Goalen (Chairman of HBAA) -
Rachel Buswell -