1. Countering tobacco at the point of sale
Breakout Session
Countering tobacco at the point of sale

2. Engaging Youth & communities to address tobacco density
Deidre M. Sully, MPH
@NYCSmokeFree

3. Tobacco Retail Proliferation

4. Engagement Strategies

5. Engagement Strategies
Engage & Educate
Tobacco Density Maps
Digital/Multi-media: PowToons
Mobilize
Peer-to-Peer & Community Education
Legislator Education
Earned Media/Social Media

6. Tobacco Density Mapping

7. Tobacco Density Mapping

8. Digital & Multi-Media Projects: PowToons

9. Ronnica, Age 16, Brooklyn, NY

10. Peer-to-Peer & Community Education

11. Peer-to-Peer & Community Education

12. Educating Legislators

13. Earned Media

14. Earned Media

15. Measureable Results 2,300+ Students Reached 30+ Fellows Hosted 65+
Schools

16. Twitter: @DeidreSully, @NYCSmokeFree
THANK YOU!
Deidre M. Sully, MPH
NYCSmokeFree.org
@NYCSmokeFree

17. The Virginia Synar and Retailer Assessment Project
Environmental Strategies to Combat Tobacco-Related Health Disparities
The Virginia Synar and Retailer Assessment Project
Colleen Hughes
Behavioral Health Wellness Consultant
Virginia Department of Behavioral Health and Developmental Services
Nina Baltierra
Director of Programs
Counter Tools

18. Background
Briefly describe retailer verification project
Retailer Violation Rate (RVR) – 10.73% – 9.0% – 10.4% – 9.5%

19. Why Environmental Strategies?
Environmental strategies have the greatest reach and impact
Traditional data sources don’t capture or accurately reflect what’s in the environment
Scans pick up emerging issues, challenges, and trends
Accurate lists allow for more comprehensive compliance checks by law enforcement
Reduce collective risk
Create lasting change
Are cost-effective
Require community organizing

20. Merchant Education
Historically, Synar had not been done correctly. Merchant Education was reintroduced in 2014 with minimum expectations. In 2016, Counter Tools Phase II was introduced. All retailers will receive merchant education by June 30, 2018.
Merchant Education materials include materials to be used to train staff as well as material to inform patrons. 8.5x11 posters, 11x17 posters, fact sheets, window clings, merchant support guide, merchant pledge, and counter mat.

21. Counter Tools Store Audit
Store name and location Does the actual store name match the assigned name?
Ability to survey store
Yes or No – store doesn’t exist, closed, membership required,
unsafe
Store type
Convenience with or with out gas, drug store, grocery, vape
shop, etc.
Store exterior
Products advertised outside?
Store interior
Products advertised inside? WIC accepted? Graphic health
warning? Product placement
Functional Objects
Trashcans, calendars, clocks, signature pads, etc.
Tobacco Products
Cigarettes, cigarillos, cigars, smokeless, vapor products
Prices
Cheapest pack, price promotions?
Merchant education and pledge form
Received materials? Signed pledge?
Occurring simultaneously as Merchant Education are Store Audits.
CSB’s received funds to purchase technology (tablets and wifi cards)
CSB’s were trained by Counter Tools in June 2016, up to the CSB to train their community partners
All stores will receive an audit by June 30, 2018

22. Engaging Youth 40 Community Service Boards across the state
Each CSB is associated with at least 1 Community Coalition
40 boards – some are 1 city catchment area (RBHA), 1 county catchment area (Chesterfield), some multi-county
MMPN – 10 Counties

23. Substance Abuse Prevention Coalition of Alexandria
As part of their Kick Butts Day activities

24. Merchant Education and Store Audits

25. Next Steps – Policy Changes!
Limit the number of exterior advertisements
Limit the number of interior advertisements
Do not allow advertisements to be placed within 3 feet of the floor
Do not allow products to be placed within 12 inches of candy or other youth-appealing products
Increase price of tobacco products through non-tax approaches like restriction of coupons and price promotions
make very clear that any advertisement restriction has to be content-neutral and not target tobacco ads.

26. Department of Behavioral Health and Developmental Services
For More Information:
Colleen Hughes
Department of Behavioral Health and Developmental Services
(804)
Nina Baltierra
Counter Tools
(919) x209