1. Leveraging Key Indicators to Drive Benefit Decisions

2. BIOGRAPHY Timothy J. Donald Director, Analytics Business Partner
Horizon Blue Cross Blue Shield of New Jersey
Tim Donald is a Senior Director at Horizon Blue Cross Blue Shield of NJ focused on supporting the Commercial Sales & Marketing division. Tim is responsible for partnering with the Divisional Leadership team to provide the strategy and delivery of Analytic tools and reporting. These tools support our business development in key markets as well as enable our Account Management teams to be more consultative and prescriptive with our various business partners including groups, brokers and consulting houses. Tim has over twenty years of healthcare experience at Horizon including leadership roles in Healthcare Management as well as the role of Account Manager in the National Accounts Market. 
Contact Info:
Phone:
Timothy

3. Horizon Analytics’ Definition and Triple Aim
Increase Customer Satisfaction, Enhance Operational
Efficiencies and Drive Business Value by:
Addressing the right business questions,
supported by the right data assets,
leveraging the right analytic methods,
to enable fact-based decision making.

4. MBU Analytics Addressing the right business questions:
What products are we selling?
How are we targeting customers?
What is the member impact?
supported by the right data assets,
Tableau dashboard or dataset?
External data?
leveraging the right analytic methods,
Data mining
Exploratory Data Analysis

5. Small Group and Midsize Markets
Consultative Sales Representatives
Broker distribution
Targeted products
Bonus program
Self-Service tools

6. Small Group Market

7. Small Group Market

8. Small Group Market

9. Midsize Group Market

10. Midsize Group Market

11. Large Group and National Account Markets
Consultative Sales Representatives
Targeted Analytics
Trend Insights
External data
Product cross-selling
Self-Service tools

12. Large Group and National Account Markets

13. Large Group and National Account Markets

14. Large Group and National Account Markets

15. Acxiom Capabilities Income Smoker
Over 1,600 Demographics/Consumer variables available for us to use in analytics and model development. We have around 120 of these variables available in our data ecosystems.
ABILITEC® BUILT & DELIVERED
A non-data product that comes out of a knowledge based approach
Link-driven versus string matching
Match rates 97%+
Adds increased data confidence ensuring less duplication and higher accuracy
Produces a leaner, more efficient file by eliminating redundant marketing efforts to the same consumer
COMPOSITION
Demographic, lifestyle and behavioral variables
Enhancement and Prospect List
Postal, and Phone data
Unique categories offer breadth and depth
1,600+ Demographic Elements & Models
5,000+ Audience Propensities
Media Preference
Ethnicity
Income
Women Plus Sizes
Health Focus
Smoker
Life Insurance Policy
Marital Status

16. Large Group and National Account Markets

17. Large Group and National Account Markets

18. Thoughts? Questions? Comments?