1. How to create an effective Logo
Logo Design
How to create an effective Logo

2. Key Points It’s describable It’s memorable
It’s effective without colour
It’s scalable i.e. works when just an inch in size
It’s appropriate

3. Its describable and memorable
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?

4. It’s effective without colour
Point number three is important because colour is secondary to the shape and form. I always leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.

5. It’s scalable i.e. works when just an inch in size
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked.

6. It’s appropriate
Lastly, the design must be appropriate for the business it identifies.

7. Logo example The Open University or OU The O The U
An example of a simple design that meets the criteria

8. An example of a simple design sheet where the designer has explored some possibilities for an internet company.
Where do you think the designer started?
Which do you think is his final design?
Does it meet the key criteria?