1. The Apprentice
Enterprise Skills

2. Learning Objectives
Must: Be able to explain what is meant by the term “Logo”
Should: Be able to explain the reasoning behind your Logo design
Could: Be able to evaluate your logo design, giving suggestions on how it could be improved

3. Starter

4. Review of Logos What is the message it is trying to give?
Does it show the customer what it sells?
Does it display the company name?
Does it relate to the business type?
What is the logo?
Is it a picture?
Is it an image?
Is it just text?

5. What is a Logo?
A logo is a specific symbol chosen to represent a company
It can be a drawing, illustration, symbol, abbreviation, lettering style, or word

6. Types of Logo
There are three basic types of logos, which can be used alone or combined within one design:
Illustrative logos - a logo which clearly illustrates – or shows - what your company does
Graphic logos - a logo that includes an image, often a representation of what your company does
Font-based logos - text style which stands for your company

7. What makes a good logo? Can you add any more? Good Logo Colour? Text?
Pictures?
Memorable?
Can you add any more?

8. Task Design a logo that represents you and your skills
You should also write a short paragraph explaining how and why your logo represents you
Extension: how could your logo design be improved

9. Plenary Write down 3 new things you have learned today
Looking at your Enterprise Tablemats, write down which Enterprise skills you think that you have used in this lesson
Justify your reasons