1. General Rules and Styles for Designing Logo’s
Logo Design
General Rules and Styles for Designing Logo’s

2. Logo Design Rules

3. Design Styles
Style 1: Typeface Focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms

4. Design Styles
Style 2: Mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contrast in style.

5. Design Styles
Style 3: Typeface plus graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract.

6. Design Styles
Style 4: Typeface plus shapes/symbols. An even balance between art and typography is achieved in this style

7. Design Styles
Style 5: Graphic focused design. In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.

8. Color Matters!