1. Logo Design

2. Design Principals for Logos
Simple
Memorable
Timeless
Versatile
Appropriate

3. Simple A simple logo allows for easy recognition
Why would we want easy recognition?
Simplicity allows the logo to become versatile as well as memorable
K.I.S.S. method (Keep it simple, stupid!)

4. Memorable A logo should stick in people’s memories once they see it
Logos do not always have a one-to-one relationship with what it symbolizes
Often impossible to achieve
Under certain conditions, objectionable
Ultimate mandate is that the logos must be distinctive, memorable, and clear

6. Timeless Will the logo still look good 10, 20 or 50 years from now
Trends come and go…leave them for the fashion industry
New clothes are purchased every year. You want a logo to stand the test of time

7. Timeless

8. Versatile Logo should work in a variety of mediums and applications.
Can it work:
Horizontal & Vertical
In one color
On something the size of a postage stamp
On something as large as a billboard
In reverse (on a black background)

9. Appropriate
How you position the logo should be appropriate for its intended purpose
Toy store could have childish font and colors whereas a law firm may not
Logo does not have to represent what the company sells
Car companies
Computer companies

10. Rules for Logos Begin by creating the logo in black & white
If it looks good in black & white it will look good in color
This is the simplest form the logo will be printed in
Allows you to concentrate on concept and shape versus something as subjective as color

11. Rules for Logos Find the right text for the company & work on spacing
Logo does not have to represent what the company sells
Keep it simple
No more than 1-3 colors
All parts of the logo should be seen at the same time

12. Bad Logos

13. Simple with hidden meaning