1. PowerPoint Resource Pack
Topic 3: Marketing
Section 7: Product
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GCSE Business Studies
PowerPoint Resource Pack
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The marketing mix
Time
Sales
Product Life Cycle
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The product life cycle
Products have a natural life cycle
Various extension strategies will be launched to prolong the life cycle
Time
Sales
Development
Launch
Growth
Maturity
Saturation
Extension
strategy
Decline *
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The product life cycle
Product: _____________________________
Time
Sales *
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5. Product Life Cycle task
Skoot is a manufacturer of kick scooters
Skoot was well-positioned to cash in on the craze that swept the UK in the early 2000s
However the size of the market has slowly fallen as fashion has moved on
Questions
Where on the product life cycle would you place the scooter?
How might Skoot change its marketing mix to maximise sales in the short term
How might Skoot try to survive in the longer term?
Image by George Speake. Used with permission
At the time of writing the scooter appeared to be in the saturation phase of the product life cycle – many competitors and manufacturers are forced to be very competitive
Short term: Reduce price, change packaging, bring out new versions of the scooters
Longer term: Find new markets – for airport/hospital staff? Find new products – a commuter scooter???
Are there other markets or products that they could look into? *
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6. Product life cycle task
Draw up a table of products that fit into each category
Intro
Growth
Maturity
Satur-ation
Decline *
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GCSE Business Studies
This is just one excerpt from one presentation from our series covering the entire GCSE Business Studies specification.
The entire series consists of 70 presentations comprising 1,234 slides.
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