1. Perception and Reality, Inside and Out
What’s My Brand?
Perception and Reality, Inside and Out
The professional press is responsible for reporting the facts of a situation. Just as a doctor is responsible for diagnosing a sickness, a journalist is supposed to tell the public what people need to know to be informed decision makers. In this lesson, you discuss what journalism ethics are and participate choosing what to do in a difficult situation.

2. Branding: It’s More Than Just For Cows
What is branding?
Everything you see about a product…the gist
A “product” can be something you can hold but it doesn’t have to be
name, term, design, symbol, or any other feature that identifies a good or service as distinct from those of others
The word "brand" is derived from the Old Norse brandr meaning "to burn”
World’s first trademark was the Bass Brewery in England
We’re going to switch gears a bit here and focus on one aspect of marketing, and that’s branding.
What is a brand? A brand is the sum total of all messages that are conveyed about a particular product, through any mix of media.
Studied 47 brands. Other brands that define the current teen generation include American Eagle Outfitters, Axe, Baby Phat, Facebook, Google, Hollister Co., MTV, MySpace, Vans and YouTube.
Moreover, often, those claiming to be the most loyal nevertheless say they would abandon one brand for another: 19% would do so due to boredom; on in four would switch if a brand were to become too popular.

3. What’s My Brand? Fashion Quality Style
Is a logo a brand? No. A logo is only one of those parts of the mix that represent a brand, but aren’t THE brand. For instance, the brand “Adidas” represents
We are going to do an exercise in which I will show you a logo, and you will give me some adjectives for that brand.

4. What’s My Brand? Leading Innovation Must-have
Is a logo a brand? No. A logo is only one of those parts of the mix that represent a brand, but aren’t THE brand. For instance, the brand “Adidas” represents
We are going to do an exercise in which I will show you a logo, and you will give me some adjectives for that brand.

5. What’s My Brand? Un-American Ungrateful Courageous
Is a logo a brand? No. A logo is only one of those parts of the mix that represent a brand, but aren’t THE brand. For instance, the brand “Adidas” represents
We are going to do an exercise in which I will show you a logo, and you will give me some adjectives for that brand.

6. What’s My Brand? Just like you like it Fancy Bigger, better burger
Is a logo a brand? No. A logo is only one of those parts of the mix that represent a brand, but aren’t THE brand. For instance, the brand “Adidas” represents
We are going to do an exercise in which I will show you a logo, and you will give me some adjectives for that brand.

7. What’s My Brand?
Skater
Bold
Original

8. What’s Your Brand? Assignment
In your “photo journalism” folder, create a subfolder titled “What’s My Brand”
TODAY
Think of 10 words that represent your personal brand, whether outwardly or inwardly
Write these ten words in a Word document, title it [your last name] brand words [class period] and share with Mrs. J via Google Drive by midnight on Tuesday, September 12, 2017
WEDNESDAY
In a Word document, write a sentence for each word, telling me why this word represents your brand. Please use correct spelling and grammar. Title it [your last name] brand sentences [class period] and share with Mrs. J via Google Drive by midnight on Wednesday, September 13, 2017
THURSDAY
Search the web for images related to your ten words (or use images that you shot yourself) and save each image to your Photo Journalism>What’s My Brand folder on your H drive
Put the words and images together in a computer-generated collage using Microsoft PowerPoint
Save the final collage as a JPG (not a PowerPoint file!)
Title it [your last name] brand collage [class period] and share with Mrs. J via Google Drive by midnight on Thursday, September 14, 2017