1. Marketing and Its Importance
CTE Introduction

2. Marketing
When the producer is someone other than the consumer, some form of exchange takes place.

3. Exchange Exchanges take place every day: Buying a hamburger
Seeing a movie
Visiting the dentist

4. DEFINITION: Marketing is the process of
DEVELOPING
PROMOTING
DISTRIBUTING
Products in order to satisfy customers !!!!!!!
What are Products?
GOODS SERVICES IDEAS

5. Marketing 4p,s ? Marketing is a process It involves the 4 p’s Product
Pricing
Promoting
Placing

6. Marketing Products: must be planned Prices: must be determined
Promoting: products is essential
Placing: products must be accessible to customers

7. Marketing
These activities link producers and consumers so exchanges can be made.

8. Marketing is all Around Us
Marketing can be done:
Phone
Mail
Computer
Videotape
Doorstep

9. What is Marketed? People Places Ideas Durable Goods Nondurable Goods
Services
People
Places
Organizations
Ideas

10. Why is Marketing Important?
Lubricant (competition, increased quality and productivity)
Lower Prices: (choice reduces prices)
Transferable Skills:
Highest and Lowest Pay: (Larry H. Miller has a marketing job!!!!!!!!!!!!!!!)
Makes buying convenient:

11. Why is Marketing Important cont...
1/3: of the jobs in the USA
$ Highest / Lowest Pay( 50 to 60 cents out of every dollar goes toward marketing)
Cornerstone / Entrepreneurship
25% Growth is USA
Exciting: Work with people

12. Benefits of Marketing ? Raises the standard of living.
Adds utility to goods/service.
Makes buying convenient.
Maintains reasonable prices.
Improves the quality of life.

13. Benefits of Marketing ? Provides a variety of goods and services.
Increases Production

14. Without Marketing . . . Increased Costs Less Variety
Less Competition (economy suffers)

15. Without Marketing . . . Fewer product Improvements.
Fewer products developed.
Stock shortages and overages.

16. Usoe approved lesson plans (Utah Education Network)
BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt. through auctions #4. travel leisure co. project #5. grab bag marketing
FACS: #1. chill tie-free enterprise #2. if I were a designer #3. marketing a restaurant #4. marketing a child care service #5. puppet factory #6. running a school bakery #7 don’t buy it
TECH: #1. marketing a commercial #2. marketing a Olympics activity. #3. creating a company
NOTE: Other creative activities are ok, if you use the standards (including, the 4 P’s)

19. CTE INTRO. STANDARDS

20. We have a problem. 37,000 UTAH STUDENTS WILL START 9TH
We have a problem! 37,000 UTAH STUDENTS WILL START 9TH. GRADE NEXT YEAR APX. 6,000 WILL GET A BACHELOR DEGREE 74% graduation rate in % in 2000
4 more years to get a bachelor degree
$44,000
($ 6,000 -$8,000 each year after H.S.)
Goal:
More degrees or certificates
(35% students college ready and 90% of all jobs require additional training beyond high school.)
PATHWAY’S
Coherent groupings of courses
Within
FIELDS: technical,scientific,arts,social,mkt.,bus.
AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed, Trade
Also
They are typically linked with specific post-secondary degrees or certificates.
12 years of high school to graduate
$22,000

22. Have a great day! Dale M. Stephens Dale.stephens@schools.utah.gov USOE
The End
Have a great day!
Dale M. Stephens
USOE