1. Welcome to Milton’s Parts Express
BY: Milton chriSTOPHER

2. My Business Internet-driven company: Selling computer parts
Repairing computer parts
Providing you with quality services from the comfort of your home!

3. Goals, Objectives, and Strategies
Goal 1: Detailed, useful information about all products and services offered by the company
Increase customer’s trust in the company
Make sure no misleading or false information is included in product descriptions
Goal 2: Gain at least 10 new partnerships in the first year of launching the company
Increase company’s access to financial and technical support
Reach out to organizations through , letters, and telephone calls (such as schools and other small companies) that can help me carry out company’s sales and other objectives

4. Goals, Objectives, and Strategies Continued
Goal 3: Increase total sales by $1,000,000 in the first year of launching company and website
Increase new “hits” or visits to the site by at least 1,000 every month
Advertise company and web page on Facebook, twitter, and more.
Explore exciting ways to draw in customers
Offer sales and promotions.
Goal 4: Build a strong reputation for company and website. This reputation will be centered around quality products
Use customer satisfaction to show that company is dedicated to serving customers
Allow all customers to rate their product or service. Display results on homepage so that customers could easily access them.
User-friendly website
Display content in a way that is easy to understand and click through. Use pictures and logos when possible

5. Hardware and Software Needs
Hardware Needs:
Apple Desktop Computers
HP Office Jet Pro
Staples Multiuse Copy Paper
Ink
Router Cables
Employee Desks
Employee Chairs
Packaging Boxes, Tape, and Scissors
Software Needs:
QuickBooks MS Office

6. Target Audience
Primary Audience: 18 through 22 year olds in their first, second, third, or fourth year of college
Why?
Group uses computers for a lot of activities including daily project/assignments, staying up-to-date with social media, online shopping
Some schools are in remote areas, which means little or no access to physical computer shops
Repairs are cheaper than replacements. Save money for other things that matter

7. SWOT Analysis Strengths Affordable pricing Wide selection of products
Affordable pricing
Wide selection of products
Detailed descriptions of products
Eye-catching web design
24/7 customer support
Friendly, experienced staff
Weaknesses
Limited customer base
Low profits in beginning stages of company
No face-to-face interactions between customers and employees, which helps form trust
Opportunities
Computers and other electronic devices are popular, which will put my parts and repairs in demand
Technology keeps on advancing
Threats
Competition from better known companies that offer repairs like best buy and apple
Less demand as computers become more advanced
Security threats

8. Threats Threat Solution
Virus threats to company’s and customer’s computers
Anti-virus software running in background 24/7
Misuse of customer’s private information, such as name, address, and credit card number
Store information in secure cloud location. Information can only be pulled up on a few computers and by authorized persons.
Company’s private information getting into the wrong hands
Information will be kept on a server by itself that only a few employees can and will be able to access. On this server, there will be a timely change of passwords.

9. Threats Continued Other safety measures:
Mozy to backup my company’s data on their sever.
IDSheield to protect my company and customer’s personal information
Anti-hacker, cyber liability insurance to keep the hackers away

10. Summary Choose Milton’s Parts Express. You will not be disappointed
Affordable pricing
Easy to use website
Fast Shipping
Exceptional customer support