1. iGeolise have built Travel Time
A platform that turns Miles into Minutes
Peter Lilley. Co-founder & Director

2. 50% IRRELEVANT RESULTS
50% MISSED
OPPORTUNITIES

3. ALL MODES
2017

4. (seems you gotta have a ‘journey’ these days)
Our journey
(seems you gotta have a ‘journey’ these days)

6. we loved the idea & thought it’d be useful
Not ‘entrepreneurs’
we built TravelTime because
we loved the idea &
thought it’d be useful
[Our clients are famous…not us.]

7. How?
2009 – got a loft!

8. many years on… Written several Business Plans
Raised angel & grant £s from a piece of paper
Built prototypes (sooo slow)
Rework / Rework / Rework
Sold what we had
Rework AGAIN!
Sold to larger clients
(Lather / Rinse / Repeat…)

9. we’ve had a lot of help

10. Accommodation Introductions Expertise
Incubators
Accommodation
Introductions
Expertise

11. Our business plan changed
In 2009 – we planned to;
Be a consumer facing app
In 2016 – we actually are
Business to Business
Get content & audience
No content & no consumers
Sell to local businesses
Licence to big websites
Small sales; face-to-face
Big £s, sold remotely (ish)
Put a sales team on a bus
A back-of-house technology

12. to replace ‘within X miles’ search filters globally
Our vision
is the same

13. NOW 1 billion locations ranked & sorted each month
500,000 consumers served each day
85+ clients
8 countries
2 patents
0.7 secs

14. SETsquared helped us learn…
Hire smarter people than you are
Try and do their job before you hire
CHEAP PEOPLE AREN’T
(THEY’RE USUALLY VERY EXPENSIVE)

15. and that… It’s good to have a plan It’s better to have a product
It’s great to have a team
But it’s best to have clients

16. 85+ and growing

17. Peter Lilley | Co-founder iGeolise 07989 406973 | peter@igeolise.com
(travel) time is money
Peter Lilley | Co-founder iGeolise |
iGeolise Limited, 320 City Road, London. EC1V 2NZ |