1. By: Arjun, Surya and Daksh
LUNCHBOX.COM
By: Arjun, Surya and Daksh
Fresh In A Flash..
Based on the traditional Mumbai based Dubbawala system which started about 125 years ago. We are targeting Working Employees In MNCs , Private Offices , Banks , GOVT Dept, Companies , PG , Malls ,  Shops, and who are staying away from their homes.

2. LUNCHBOX.COM
What is opportunity (The Problem)? Individuals not getting a healthy lunch meal after working 12 hours a day. This is reducing their productivity. They end up eating unhealthy meals from street shops and become unhealthy. Who experiences these problems Working middle class of all ages who have moved in from different states to work in the NCR(National Capital Region), don’t have time to prepare meals, have no family support or reach home late. Solution We will provide our customers with a nutritious, fresh meal at an affordable cost which will keep them healthy and increase their productivity. Benefits They will be able to live a more hassle free life, not depend on getting up early in the morning to cook their meals and shop for groceries. It will make their lives simpler and more healthy.

3. LUNCHBOX.COM
Market: In certain commercial areas of Gurgaon –there are not many options for a ‘routine’ meal for the common working man. Our aim is to target both men and Women between the age of who either live alone (have moved in from another city) or don’t have time to cook for themselves(working 12 hours a day). Feasibility: It is a very simple and workable concept where not too much investment is required. Resources: To start with – our initial fleet will consist of 2 Vans, 5 cooks, Raw material ( Utensils, Raw food material), Efficient Packaging, Advertising, cooking resources., and storage Personal Driver’s: To provide the common man the experience of getting a healthy meal and where they can be taken good care of at a minimal price. Value: Things strongly kept in mind by our venture by carrying out our endeavors – timing, quality standards and the freedom in the choice of food.

4. Drilling Down on Initial Customer – lunchbox.com
Target Customer – Working adults between the ages of 20-45
Urban prof’l Rs.>15k/month
Demographic
Lives/ Works in Gurgaon
Geographic
Lives alone, Independent ,e-consumers
Lifestyle
Active users of e-retailing websites
Behavioral
Smartphones and computers
Installed Base
Gurgaon prof’ls earning Rs15K+ who live alone/e-consumers, have access to smartphones and computers
Initial Target Customer 4

5. Customer Archetype Employees of age 20-40
Rohan is an employee at a MNC.
Symrin is an employee at a bank.
Rohan is 30 years old and hails from a middle class background.
She is 45 years old and from a middle class background.
He works 10 hours a day and is having trouble in cooking his meal before leaving the house. He lives alone and has no family support.
She spends the entire day at the office and comes home tired. She is a health freak and wants to eat nutritious food everyday.
India Student….Tuneshare

6. SERVED AVAILABLE MARKET = 1,00,000
TOA=34,00,000
TARGET MARKET= 4,65,600
DEMOGRAPHICS
Working prof’ earning above >15k/month = 34,00,000
GEOGRAPHIC DATA
BEHAVIOUR
97% are active users of smartphones and computers
INSTALLED BASE
- Work in gurgaon 10,70,463
World Wide Web+Mobile App in the future
LIFESTYLE
Live alone- 4,80,000

7. Efficient Transportation Efficient Cash Flow Unique Prices
Competition
Being underprepared for opening numbers
Establish a menu development team
Online Market
Emerging Market
New Services
New Markets
New Technology
Increased customer demand
Work Inefficiencies
Lack of capital
Lack of reputation
Innovative Style
Financial Leverage
Cost Advantages
Efficient Transportation
Efficient Cash Flow
Unique Prices
Strengths
Weaknesses
Threats
Opportunities

8. Competitive Table Competition Catorgories Lunchbox.com Food panda.com
Caloriesmart.com
Gurgaon Caterers.com
Ease of Use
Ready meals a customer can decide from.
They have no system.
Meal system, 3 courses a day to choose from
Well connected, having a large mode of transportation.
Costs
Relatively low for the common man
Vary depending on the restaurant (Mainly High)
Relatively low
Medium high.
Benefits
Providing a nutritious meal for every working day with.
Well connected with all big restaraunts
gives the number of calories provided in a meal meal with a combination of all food groups.
They focus on supplying to events more than individuals.
Payment System
Online account withLunchbox.com- Prepaid and postpaid+ COD .
Cash on Delivery
They have a post paid and Prepaid system. (expensive)
Advance payment and final payment later.

9. US

11. Marketing mix starts Product: Wide Choice of Nutritious Food
Monthly/Weekly Course Subscription
Cash On Delivery
Promotion
Web: Social Media
Interesting offers to customers for promoting the brand.
Sales Team in medium scaled offices.
Free Food For The First Week
Placement
Online Website
Mobile Application
Gurgaon (Delhi NCR)
Storage: Gurgaon
Kitchen: Gurgaon (to ensure faster delivery in supported areas)
Price:
Monthly plan – Different meals to choose from.
Payment Option:
Pre Paid account
Post paid account
Credit/Debit card
Cash on Delivery

13. Financial Statement

14. Variable Costs

15. Annual Income

16. LUNCHBOX.COM