2. 7 Easy Steps to Engage Your Chapter Members in SHRM Certification
Lisa-Marie Stone
Manager, Program Marketing
SHRM
Kelly Cusick
Vice President, Marketing
Holmes Corporation
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

3. Covering Today

4. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Be In The Know
Updated SHRM Body of Competency & Knowledge
2017 SHRM Learning System
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

5. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Resources
NOV 9
2017 SHRM Learning System Webcast
Archived available on PRC
NOV 29
2017 SHRM BoCK Update Live webcast with Alex Alonso
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

6. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Engage With Info Sessions
Why Utilize Info Sessions?
Generates Leads
Engages Audience
Creative Considerations
Interview with Engaging Host
Panel Discussion
Live Case Study
Quick Tips
Best Practices
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

7. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Info Session Promotion
Promoting Your Info Session
Create a Catchy Title & Subject Line
Develop a Strong Invitation
Test a Few Formats, Subject Lines, Times
Bring Social Media into the Mix
Promote Early and Finish Strong
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

8. Connect With Social Media
Worthwhile Content + Personal Engagement = Success
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

9. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
LinkedIn:
Social Media Examples
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

10. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Help To Fund
SHRM Learning System Purchasers Spend their Own Money to Invest in their Preparation
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

11. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Help To Fund
Member Discount Pricing
Chapter Volume Savings
Employee Tuition Reimbursement
Scholarships
Foundation Scholarships
220 Professional Member Certification Scholarships
Chapter Scholarships
Create your own for chapter members
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

12. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Arm Your Instructors
Instructors Are An Asset for Your Program
Experts for Your Members
Help with Student Recruiting
Lend Credibility to Your Courses
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

13. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Video Series
Series of Videos
Available at Your Convenience
Instructor & Chapter Marketing
Ongoing Additions
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

14. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Become A Champion
Tells Members You Support Certification
Provides Recognition for Your Chapter’s Work to Elevate the HR Profession through Professional Development and HR Knowledge
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

15. How to Become A Champion
Offer SHRM Learning System to Members on Your Own
Find out more information on VLRC
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

16. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Rule With Cool Tools
Resources are Available
Customizable
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

17. Promote Certification
2017 Content will be up early December!
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

18. Promote Certification Preparation
2017 Content will be up early December!
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

19. Promote Recertification
2017 Content will be up early December!
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

20. Chapter & Cert Prep Resources
2017 Content will be up early December!
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

21. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Learn From Your Peers
Discussion Topics
What are your marketing strategies for the spring?
What is your most successful marketing idea that has paid off?
What tactics are working with your chapter members?
What questions are your members asking and how do you answer them?
2016 SHRM VOLUNTEER LEADERS’ SUMMIT

22. 2016 SHRM VOLUNTEER LEADERS’ SUMMIT
Thank You!
2016 SHRM VOLUNTEER LEADERS’ SUMMIT