1. Chapter 2: Integrity and Ethics
Page 36

2. Integrity and Ethics Point 1- What is Integrity?
Definition 1- Integrity
Noble beliefs, values, and principles one claims to hold
Integrity also refers to honesty, reliability, and a commitment to doing the “right things, regardless of the circumstances

3. Integrity and Ethics Definition 2- Ethical Issues
Situations that deal with “right v. wrong”
These situations aren’t just illegal v. legal
They mainly deal with what is honest, fair, and respectful
What are some ethical issues that effect a business?

4. Integrity and Ethics Top 7 Ethical Issues for Small Businesses
Customer and Competitor Relationships
Employment or Promotion Decisions
Employee Obligations
Relationships with Management

5. Integrity and Ethics Legal Compliance and Reporting
Supplier Relationships
Society and The Environment

6. Integrity and Ethics Work with a Partner
Come up with a list of 10 Character Traits you would like to have in Prospective Employees for your company
Be prepared to explain your rationale to the class
Informal Presentation

7. Integrity and Ethics Definition 3- Stakeholders
Those who can affect the performance of a company or are affected by it

8. Integrity and Ethics Major Stakeholder Groups Owners Customers
Employees
Community
Government

9. Integrity and Ethics Point 3- SocRec
Businesses should not only treat customers and employees well, but should act as a good citizen in the Community
Definition 4- Social Responsibility
Broader obligations to business within any community

10. Integrity and Ethics
What are some examples of businesses being responsible to the communities they operate in?
Create jobs
Add to local tax revenues
Social Responsibility involves going the “extra step”

11. Integrity and Ethics
Many entrepreneurs feel it is a responsibility to “give back”
Some say “No way!!”
What are some benefits and detriments?
Increased goodwill
Acceptance
Increased Sales
Costly?
No effect on business

12. Integrity and Ethics
Select two companies and research what socially responsible programs they participate in
Report on details, costs, concepts, etc.
Be prepared to present your findings
What would you do with “your company?”

13. Integrity and Ethics
Point 4-What are some of the challenges and benefits for Small Companies acting with Integrity?
Improved Financial Performance
Enhanced Brand Image and Reputation

14. Integrity and Ethics Increased Sales Customer Loyalty
Improved Quality of products and Productivity
Low Employee Turnover
TRUST!!!!

15. Integrity and Ethics Point 5- Integrity and the Online World
How does Personal Privacy come into play?
Cookies, aka Digital ID tags
Usage patterns from a particular IP address
Customer Profiles generated
Sell them?

16. Integrity and Ethics Monitor your employees’ Internet activity
Is there an expectation of Privacy?
Responsible Internet Use
Advertising Age states $760 BILLION on people

17. Integrity and Ethics Point 6- Building a Business with Integrity
Key Questions
Is it the truth?
Is it fair to all concerned?
Will it build goodwill?
Is it beneficial to all concerned?

18. Integrity and Ethics What is Sustainability?
Use of Eco-friendly concepts
Environmentalism
LEED
Green and Clean
Organic
Free Range