1. Midstream Natural Gas Impurities Measurement
Commercialization Strategy Case Study

2. Summary
The SearchLite collaborated with inventors of a novel natural gas impurities measurement device to formulate a commercialization strategy in support of applications for grant funding opportunities.
The scope of this Market Discovery Challenge included primary research with experts from industry and academia as well as secondary research.
During the Market Discovery Challenge, The SearchLite clarified and validated the value proposition of the novel device by identifying the pain points associated with current state-of-the-art solutions. The SearchLite also performed an in-depth analysis of the competitive landscape to understand the market dynamics that would impact the adoption of the new technology.
Based on the current state-of-the-art assessment, merits of the value proposition, industry trends and the market size, The SearchLite was able to provide the client team with recommended beachhead customers and suggestions for reducing their time to market.
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3. Key Deliverables Clarify Client’s Value Proposition
Verify and gain an in-depth understanding of the current state of the art technologies for the natural gas impurities measurement
Identify the limitations and customer pain points associated with current state-of-the-art
Identify the competitive advantages of client’s technology with respect to the “Jobs to be Done”
Identify new applications for the technology
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4. Industry Ecosystem Academic & Industry Researchers
Midstream Oil & Gas Companies
Device Manufacturers
consultants,
The SearchLite targeted key elements of the industry ecosystem and interviewed experts in each of them.
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5. Competitive Landscape Assessment
Job to be Done
State of the Art Device # 1
State of the Art Device # 2
Inventor’s Value Prop
Accuracy
High
Moderate
Sensitivity
Low
Response Time
A Competitive Landscape Assessment was carried out:
1) The Key Jobs-to-be-Done (JTBDs) were identified
2) Current State-of-the-Art devices were evaluated against the JTBD’s
3) The client’s value proposition was evaluated against the JTBDs
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6. Recommendations & Next Steps
Based on the value proposition and the end user’s pain points, The SearchLite developed a commercialization plan in support of applications for grant funding opportunities.
Key strategic relationships were developed during the primary research, providing opportunities for future collaboration on technology development and and other commercialization activities.
Clarification of the Jobs-to-be-Done were used as strategic specifications for development of a second generation prototype.
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7. We mitigate market risk by understanding “Who cares and why”
The SearchLite is a Customer Discovery and Market Validation Platform for Early-stage Technologies & Startups
We mitigate market risk by understanding “Who cares and why”
Market Application Landscape
Identify the most attractive commercial opportunities:
Clarify the value proposition
Understand who cares and why
Assess alternative opportunities
Forecast early market share penetration and revenue :
Clarify the target market / size
Assess solutions & industry trends
Forecast market share / revenue
Technology Adoption Dynamics
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