1. December toyotathon
July 12, 2016

2. JOY OF TOYOTA TOUTS
Highlight real testimonies of how Toyota vehicles connect with owners emotionally
Custom creative using uplifting quotes from Toyota owner reviews on KBB.com
Concept can be designed for various placements, allowing flexibility for targeting and optimization
Shift attention toward the positive feelings associated with owning a Toyota instead of the pressure to buy
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. SEARCH BY TOYOTA WISH LIST
Blend fun and function within vehicle browsing for undecided shoppers
Custom browse experience that presents the right Toyota vehicles in a festive manner
Available on Homepage and/or New Car Shoppers Homepage
Maintains a balance between practicality and emotion, as well as between native design and holiday imagery
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. SEARCH BY TOYOTA WISH LIST
Blend fun and function within vehicle browsing for undecided shoppers 1
Sponsored experience appears when shopper clicks on “by Wish List” tab
Instead of vehicle categories, shoppers choose what size “gift” they want, with specific categories clarified below
Toyota vehicles within the selected category are presented, all clicking through to their respective KBB.com model pages
Shopper can click out to Toyota.com for more sales event content 1 2 2 3 3 4 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. SEASONAL SPECS OVERLAY
Present interesting vehicle data with a holiday twist for segment shoppers
Custom overlay that takes real vehicle data and converts it into holiday- related specs
Examples include max number of gifts (cargo space), ability to tow Santa’s sleigh (minimum towing capacity)
Overlay can be launched from various placements, allowing flexible targeting
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. SEASONAL SPECS OVERLAY
Present interesting vehicle data with a holiday twist for segment shoppers
Overlay can be launched from various points (FEATURED CONTENT TAB shown)
Click launches overlay with real vehicle data and what it can mean for the holidays
Interested shoppers can click out to learn more (e.g., a more comprehensive holiday spec infographic on Toyota Central) 1 1 2 2 3 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. VIDEO TOOLBAR
Generate awareness of the sales event using Toyota’s video spot at scale
New version of TOOLBAR that uses video-like animation to grab shoppers’ attention
Upon click, video overlay is launched that shows Toyota’s TV spot with sound
Can be targeted to undecided shoppers or specific vehicle categories
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. CONCEPT: #JOYOTA SOCIAL CAMPAIGN
Gather more timely testimonials from owners helped by Toyota during the holidays
“How does your Toyota help you through the holidays?” #JOYota

9. CONCEPT: #JOYOTA SOCIAL CAMPAIGN
Gather more timely testimonials from owners helped by Toyota during the holidays
KBB.com and Toyota ask owners how helpful vehicles have been during holidays
Owners submit stories
KBB.com reviews posts, selects most useful and vets for publishing
KBB.com publishes new Toyota Central panel featuring posts
KBB.com and Toyota use posts in advertising that also direct traffic to Toyota Central
Months Prior to Publishing
Campaign Flight

10. Thank you